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Mitchel Broussard

Siri Shortcuts, Screen Time, and iMessage Screen Effects Coming to macOS This Year

iOS apps and features including Shortcuts, Screen Time, and iMessage effects will be coming to macOS later this year, after they’re first unveiled at Apple’s Worldwide Developer’s Conference in June. The information was shared today by 9to5Mac’s Guilhe…

Foxconn 'Remains Committed' to Wisconsin Plant and Promise of Eventually Employing 13,000 Workers

Apple supplier Foxconn today said that it remains committed to its contract to build a display plant and research facility in Wisconsin (via Reuters). The company’s comment comes a few days after Wisconsin Governor Tony Evers said that the state wanted to renegotiate the Foxconn deal, partly due to the belief that the Taiwanese company was not expected to reach its goal of creating 13,000 jobs in Wisconsin.


Foxconn’s original goal for the project was to eventually employ 13,000 workers on the site, and today the company has confirmed that it “remains committed” to this plan. Foxconn initially announced the project in 2017 at a White House event alongside President Donald Trump. Governor Evers recently took office in January 2019, inheriting the deal to Give Foxconn $4 billion in tax breaks and other incentives.

“Foxconn’s commitment to job creation in Wisconsin remains long term and will span over the length of the WEDC (Wisconsin Economic Development Corporation) contract and beyond.”

Over the years, Foxconn’s Wisconsin plant has gone through many iterations as the supplier faced new roadblocks and cost-cutting measures. The plant was designated as a TV display factory in its early stages, then pivoted to small to medium-size displays for smartphones, infotainment systems, and other “niche products”.

In early 2019, Reuters reported that Foxconn would greatly scale back its plans to produce displays of any kind in Wisconsin and instead focus on research and development. The news came from Louis Woo, assistant to Foxconn CEO Terry Gou, who said Foxconn is “not building a factory” in Wisconsin.

According to Woo, the steep cost of making advanced screens for TV sets and other devices in the United States led to the decision. Around the same time, the company confirmed it had slowed its pace of hiring, down to about 5,200 people expected by the end of 2020.

As of now, Foxconn has fallen short of its employment goals in 2018, hiring just 178 full-time workers rather than the 260 it intended to for the year. The supplier has to meet certain hiring and capital investment goals under its current contract to qualify for tax credits in Wisconsin. With its inability to meet the 260 hiring target last year, it failed to earn a tax credit of up to $9.5 million.

Tag: Foxconn

This article, “Foxconn ‘Remains Committed’ to Wisconsin Plant and Promise of Eventually Employing 13,000 Workers” first appeared on MacRumors.com

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Apple Opens Material Recovery Lab in Austin to Improve Recycling Efforts

Apple has opened a new lab that will study how it can expand upon its current recycling processes through machine learning and robotics. The company announced the news today, along with other environmentally-focused updates, including that it will quad…

Microsoft Working on Wireless In-Ear 'Surface Buds' to Rival AirPods

Microsoft is planning to launch a pair of wireless earbuds under the Surface brand that will be a direct competitor to Apple’s AirPods, according to sources familiar with the company’s plans who spoke to Thurrott. The earbuds are currently in development under the code name “Morrison.”


These are described to be in-ear wireless headphones, just like the AirPods. This isn’t the first time Microsoft has created and sold its own headphones, as it currently sells the $349.99 Surface Headphones on its website.

The Surface Headphones are large, over-ear headphones with advanced features like noise cancellation. The new device would likely carry over a few features seen in the Surface Headphones, however, like Cortana integration and “a way to improve interactions between a phone and the earbuds to make reading content easier on the phone.”

At this time, the name of the earbuds is not yet confirmed, but the simple moniker of “Surface Buds” is said to have been tossed around within the company.

Apple just updated the AirPods to version 2, which includes “Hey Siri” functionality and wireless charging. The full lineup now includes the AirPods 2 with Wireless Charging Case ($199), AirPods 2 with standard Charging Case ($159), and the standalone Wireless Charging Case ($79) that adds wireless charging capabilities to your existing AirPods.

This article, “Microsoft Working on Wireless In-Ear ‘Surface Buds’ to Rival AirPods” first appeared on MacRumors.com

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Microsoft Working on Wireless In-Ear 'Surface Buds' to Rival AirPods

Microsoft is planning to launch a pair of wireless earbuds under the Surface brand that will be a direct competitor to Apple’s AirPods, according to sources familiar with the company’s plans who spoke to Thurrott. The earbuds are currently in development under the code name “Morrison.”


These are described to be in-ear wireless headphones, just like the AirPods. This isn’t the first time Microsoft has created and sold its own headphones, as it currently sells the $349.99 Surface Headphones on its website.

The Surface Headphones are large, over-ear headphones with advanced features like noise cancellation. The new device would likely carry over a few features seen in the Surface Headphones, however, like Cortana integration and “a way to improve interactions between a phone and the earbuds to make reading content easier on the phone.”

At this time, the name of the earbuds is not yet confirmed, but the simple moniker of “Surface Buds” is said to have been tossed around within the company.

Apple just updated the AirPods to version 2, which includes “Hey Siri” functionality and wireless charging. The full lineup now includes the AirPods 2 with Wireless Charging Case ($199), AirPods 2 with standard Charging Case ($159), and the standalone Wireless Charging Case ($79) that adds wireless charging capabilities to your existing AirPods.

This article, “Microsoft Working on Wireless In-Ear ‘Surface Buds’ to Rival AirPods” first appeared on MacRumors.com

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Foxconn to Begin Production on iPhone X in India This July

Foxconn is set to begin production of the iPhone X in India this July, according to a report by The Economic Times. Production will take place at Foxconn’s Chennai plant in eastern India.

According to an official with knowledge of the company’s pl…

WSJ: Apple Music Has Overtaken Spotify in U.S. Paid Subscribers

Apple Music has surpassed Spotify’s paid subscriber count in the United States, according to sources familiar with the matter who spoke with The Wall Street Journal. The shift reportedly happened earlier in 2019; Apple had more than 28 million U.S. sub…

Happy April Fools' Day 2019: T-Mobile's Phone BoothE, Hyper's Ultimate Ultimate Hub, LEGO's Find My Brick App, and More

The calendar has once again turned over to the first of April, and that means that April Fools’ Day pranks will be running rampant online for the next day or so. With that in mind, as you browse the internet today you should be very wary of everything you read, particularly regarding any stories or announcements by major brands.

As a point of comparison, last year companies teased their customers with tennis shoes that had smartphone features (T-Mobile), socks that could control your TV (Roku), and beer that made you fluent in another language (Duolingo). This year you can expect the usual companies to join in on the pranks, potentially including Google, Netflix, T-Mobile, and more.

April 1, 2019 is also the 43rd anniversary of Apple, founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976. Apple products and services are usually targets of April Fools’ Day pranks, but the company itself doesn’t typically go all out for the event, besides a few humorous jokes sometimes added to Siri.

Check out the highlights from this year’s April Fools’ Day hoaxes in the list below.

T-Mobile Phone BoothE

T-Mobile is again fighting one of the so-called pain points of the wireless industry with the launch of the Phone BoothE, a completely sound-proof and high-tech phone booth that lets T-Mobile customers escape from noisy areas to make their phone calls. Inside the Phone BoothE you can charge your devices, connect to a smart screen called “Magenta Pages” to mirror your smartphone display, and adjust the lighting to take great selfies.

In regards to the name, T-Mobile is taking a shot at AT&T’s misleading 5GE label: “The Phone BoothE is an evolution towards the new world of mobility. Like many in the tech and wireless industry today, we decided that by adding an “E” to the name, you would know it’s a real technology evolution.”

“It’s 2019 and people are walking around with a finger in their ear, trying to have a conversation! The T-Mobile Phone BoothE solves this problem,” said John Legere, CEO of T-Mobile.

“The whole point of having a mobile phone is so you can converse on the go, but there are certain conversations that call for privacy. This is a major evolution in how we think about mobility – now the busiest street corner can be your cellular sanctuary.”

Although this is an April Fools’ Day joke, T-Mobile has actually built the Phone BoothE and deployed them in select locations around New York City, Seattle, and Washington, DC, where anyone will be able to use them. The company on Monday also revealed the T-Mobile Phone BoothE Mobile EditionE, which is more in line with a straightforward April Fools’ Day hoax, as it’s “literally a magenta cardboard box with a hole in it.”


It’s not unprecedented for T-Mobile to follow through on its April Fools’ Day prank with a real product. Last year, the company rebooted the T-Mobile Sidekick in the form of a shoe that could make calls and communicate with nearby Sidekicks with “toe tap” technology. Of course, the version T-Mobile actually sold to customers for $65 was just a basic lookalike shoe that lacked any connected features.

HyperDrive Ultimate Ultimate Hub

Hyper has revealed a new USB-C hub for users frustrated with the lack of port diversity on modern Apple notebooks, which goes above and beyond any USB hub ever built and includes 40 total ports. This hub features 9 USB-A ports, 9 USB-C ports, 2 microSD ports, 2 SD ports, one audio jack, one HDMI port, and one Ethernet port.


That’s not all, because the HyperDrive Ultimate Ultimate Hub also features a 3.5″ floppy disk drive, a built-in airline-safe battery, a 2-in-1 speaker and space heater, one VGA port, and much more. Hyper says that the hub is regularly offered at a price of $9,999.99, but for a limited time it’s on sale for $99.99.

Nanoleaf Light Panes

Nanoleaf, the company behind the HomeKit-connected Aurora wall panels, has announced its latest lighting product: the Nanoleaf Light Panes. The solar-powered Light Panes use the company’s SunSync technology and LOYW (Look Out Your Window) software architecture to provide a hyper-realistic representation of the sun’s glow based on your location, resulting in a high-tech version of a basic window.


The Light Panes are modular and come in squares, hexagons, and triangles, which the company says will fit into any home decor. The new product also has a companion accessory called the Nanoleaf Curtain, which lets you customize colors, brightness levels, and provides real-time scheduling. Nanoleaf says the Light Panes are launching in winter 2019 and will be priced at $299.99.

Duolingo Push

Duolingo is addressing a problem for subscribers this month with a new push notification update called Duolingo Push. Instead of sending basic iOS push notifications that users can easily ignore, the company has a new premium feature that causes its owl mascot, Duo, to show up wherever you are in an effort to encourage you to complete your language lesson for the day.


Duo reminders include “Disappointed Duo” at $100/month, “Passive Aggressive Duo” at $50/month, and “Encouraging Duo” at $25/month. The company says that with any of these tiers, Duo is guaranteed to show up anywhere you’re located, be it at work, at the gym, or at home.

Shutterstock’s Brick-and-Mortar Library

Shutterstock has revealed plans to build its first brick-and-mortar stock image library to house all of the content that you can find on the company’s traditional website. This includes over 250 million volumes of imagery, a full floor that will showcase over 14 million reels of film, and a listening bay where visitors can enjoy over 20,000 songs, all of which will include Shutterstock’s well-known visual and audio watermarks.


Shutterstock says image collections that you can browse at the library include “Happy Millenials Holding Sparklers,” “Tube Sock Vectors: An Anthology,” and “Portraits of Disgruntled Ostriches.” The library will be run by a group of AI robots called Cyanotypes, and construction on the Brooklyn location is expected to begin in 2020. The tagline for the Shutterstock physical library is: “Because sometimes innovation means moving backwards.”

Microsoft Bans April Fools’ Day Pranks

In a bit of counter-programming, Microsoft this year has completely banned its employees from taking part in any public-facing April Fools’ Day stunts that can be connected to the company.

In a letter circulated inside Microsoft and seen by The Verge, Microsoft marketing chief Chris Capossela explained the strategy:

Hey everyone,

It’s that time of year when tech companies try to show their creativity with April Fools’ Day stunts. Sometimes the outcomes are amusing and sometimes they’re not. Either way, data tells us these stunts have limited positive impact and can actually result in unwanted news cycles.

Considering the headwinds the tech industry is facing today, I’m asking all teams at Microsoft to not do any public-facing April Fools’ Day stunts. I appreciate that people may have devoted time and resources to these activities, but I believe we have more to lose than gain by attempting to be funny on this one day.

Please forward to your teams and internal partners to ensure people are aware of the ask to stand down on external April Fools’ Day activities.

It appears that Microsoft is hoping to lead the way in changing the tide of April Fools’ Day pranks within the tech industry, but as of this year many of the usual suspects have still performed their expected pranks.

Parody Apple Ad: “The Sound Gardener”

Filmmakers Ryan Westra and Ben Fischinger have created a cute faux Apple ad called “The Sound Gardener,” which reveals the behind-the-scenes process that Apple goes through to produce AirPods at one of its ultra-secret facilities.

In the commercial, it’s revealed that AirPods are grown in a lush garden environment by sound gardener and botanist Ken Yamamoto. The botanist waters and studies the AirPods as they grow, and then plucks them from various fauna when they’re ready.

LEGO “Find my Brick” iOS App

LEGO has taken inspiration from Apple’s Find my iPhone app with its April Fools’ Day joke this year, dubbed “Find my Brick.” With the app, you can select the brick style and color you’re looking for and use your iPhone’s camera to automatically find it, even among a giant pile of bricks.

The long search is finally over… 📱 #FindMyBrick pic.twitter.com/3yBIPJ2OPk

— LEGO (@LEGO_Group) April 1, 2019

The LEGO Twitter account notes that the app is “coming soon,” but LEGO enthusiasts shouldn’t get their hopes up because this is just the company’s April Fools’ Day prank for 2019.

Other Pranks, Jokes, and Hoaxes

We’ll update this post in the event that any other noteworthy April Fools’ Day announcements appear online.

This article, “Happy April Fools’ Day 2019: T-Mobile’s Phone BoothE, Hyper’s Ultimate Ultimate Hub, LEGO’s Find My Brick App, and More” first appeared on MacRumors.com

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Apple Announces Original TV Streaming Service 'Apple TV+'

Apple today announced its TV subscription service, Apple TV+, at the Steve Jobs Theater in California. This is the long-rumored service that will host Apple’s original television shows and films, and be located within the revamped Apple TV app.


Apple says that Apple TV+ will be the home for “the world’s most creative storytellers,” and it will feature original TV shows, movies, and documentaries. As we’ve learned over the past few months, original content partners include Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, J.J. Abrams, Jason Momoa, and more.

“We’re honored that the absolute best lineup of storytellers in the world — both in front of and behind the camera — are coming to Apple TV+,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services.

“We’re thrilled to give viewers a sneak peek of Apple TV+ and cannot wait for them to tune in starting this fall. Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet.”

Apple says that the service will launch in fall 2019, and that pricing for the subscription service will be announced at that time.

This article, “Apple Announces Original TV Streaming Service ‘Apple TV+’” first appeared on MacRumors.com

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Apple Announces Original TV Streaming Service 'Apple TV+'

Apple today announced its TV subscription service, Apple TV+, at the Steve Jobs Theater in California. This is the long-rumored service that will host Apple’s original television shows and films, and be located within the revamped Apple TV app.


Apple says that Apple TV+ will be the home for “the world’s most creative storytellers,” and it will feature original TV shows, movies, and documentaries. As we’ve learned over the past few months, original content partners include Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, J.J. Abrams, Jason Momoa, and more.

“We’re honored that the absolute best lineup of storytellers in the world — both in front of and behind the camera — are coming to Apple TV+,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services.

“We’re thrilled to give viewers a sneak peek of Apple TV+ and cannot wait for them to tune in starting this fall. Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet.”

Apple says that the service will launch in fall 2019, and that pricing for the subscription service will be announced at that time.

This article, “Apple Announces Original TV Streaming Service ‘Apple TV+’” first appeared on MacRumors.com

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Apple Reveals Redesigned Apple TV App With 'Apple TV Channels' Subscription Feature

Apple today revealed an all-new and redesigned Apple TV app and a new “Apple TV Channels” feature. The new app is an updated version of the existing TV app, which brings together shows, movies, sports, news, and more in one hub, available on iPhone, iPad, Apple TV, and later this year on Mac and smart TVs.


The new TV app has a new “For You” section that recommends TV shows just for you, based on what you watch. The app will offer suggestions for shows and movies from over 150 streaming apps, like Hulu, Amazon Prime, DirecTV Now, PlayStation Vue, and more.

Apple TV Channels represent new subscription services that you can sign up for in the TV app, paying only for those that you want. These include CBS All Access, Starz, Showtime, HBO, Nickelodeon, Mubi, The History Channel Vault, Comedy Central Now, and more.

Users will be able to subscribe to Apple TV channels à la carte within the TV app and then watch them there, without having to jump between apps, sign into a new account, or enter another password.

The Apple TV app will also be available on the Mac this fall, and on select smart TVs like Samsung, LG, Sony, and Vizio. It’ll also be available on Roku and Amazon devices.

The redesigned Apple TV app will launch on iPad, iPhone, and Apple TV in May.

This article, “Apple Reveals Redesigned Apple TV App With ‘Apple TV Channels’ Subscription Feature” first appeared on MacRumors.com

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Apple Reveals Redesigned Apple TV App With 'Apple TV Channels' Subscription Feature

Apple today revealed an all-new and redesigned Apple TV app and a new “Apple TV Channels” feature. The new app is an updated version of the existing TV app, which brings together shows, movies, sports, news, and more in one hub, available on iPhone, iPad, Apple TV, and later this year on Mac and smart TVs.


The new TV app has a new “For You” section that recommends TV shows just for you, based on what you watch. The app will offer suggestions for shows and movies from over 150 streaming apps, like Hulu, Amazon Prime, DirecTV Now, PlayStation Vue, and more.

Apple TV Channels represent new subscription services that you can sign up for in the TV app, paying only for those that you want. These include CBS All Access, Starz, Showtime, HBO, Nickelodeon, Mubi, The History Channel Vault, Comedy Central Now, and more.

Users will be able to subscribe to Apple TV channels à la carte within the TV app and then watch them there, without having to jump between apps, sign into a new account, or enter another password.

The Apple TV app will also be available on the Mac this fall, and on select smart TVs like Samsung, LG, Sony, and Vizio. It’ll also be available on Roku and Amazon devices.

The redesigned Apple TV app will launch on iPad, iPhone, and Apple TV in May.

This article, “Apple Reveals Redesigned Apple TV App With ‘Apple TV Channels’ Subscription Feature” first appeared on MacRumors.com

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Apple Announces 'Apple Card' Credit Card With Daily Rewards, Simplified Statements, and No Fees

Apple today revealed a brand new service called “Apple Card,” a new digital and physical credit card that users will be able to sign up for right from their iPhone. Apple says this sign-up process takes just a few minutes and then they can start using the Apple Card right away in stores, in apps, or online worldwide. Apple partnered with Goldman Sachs and Mastercard for Apple Card.


After spending, Apple Card will give users simple real-time views of their latest transactions and balance in the Wallet app. Apple Card uses machine learning and Apple Maps to label transactions with merchant names and locations. Purchases are then automatically totaled and color coded through categories like Food and Drinks, Shopping and Entertainment, and more.

At the end of each week and month, the Wallet app will show what users spent to help visualize their past finances. The company will also provide 24/7 customer support through Messages.

Anyone who uses Apple Card will receive a percentage of every purchase amount back as “Daily Cash,” the card’s rewards program. Every time users pay with Apple Card they will receive 2 percent Daily Cash back, and if they make a purchase directly with Apple they’ll get 3 percent Daily Cash back. Daily Cash is immediately added to the user’s Apple Cash card in the Wallet app, and can be used anywhere Apple Pay is accepted.

Apple Card has no fees associated with it, and the company says that “Apple Card’s goal is to provide interest rates that are among the lowest in the industry and if a customer misses a payment, they will not be charged a penalty rate.”

As with Apple’s other services, the company promises that Apple Card is completely secure and private.

A unique card number is created on iPhone for Apple Card and stored safely in the device’s Secure Element, a special security chip used by Apple Pay. Every purchase is secure because it is authorized with Face ID or Touch ID and a one-time unique dynamic security code. The unique security and privacy architecture created for Apple Card means Apple doesn’t know where a customer shopped, what they bought or how much they paid.

There will also be a physical Apple Card for shopping at locations where Apple Pay is not accepted. The card is made out of titanium, has no card number, no CVV, no expiration date, and requires no signature.

Apple Card launches in the United States this summer.

This article, “Apple Announces ‘Apple Card’ Credit Card With Daily Rewards, Simplified Statements, and No Fees” first appeared on MacRumors.com

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Apple Announces 'Apple Card' Credit Card With Daily Rewards, Simplified Statements, and No Fees

Apple today revealed a brand new service called “Apple Card,” a new digital and physical credit card that users will be able to sign up for right from their iPhone. Apple says this sign-up process takes just a few minutes and then they can start using the Apple Card right away in stores, in apps, or online worldwide. Apple partnered with Goldman Sachs and Mastercard for Apple Card.


After spending, Apple Card will give users simple real-time views of their latest transactions and balance in the Wallet app. Apple Card uses machine learning and Apple Maps to label transactions with merchant names and locations. Purchases are then automatically totaled and color coded through categories like Food and Drinks, Shopping and Entertainment, and more.

At the end of each week and month, the Wallet app will show what users spent to help visualize their past finances. The company will also provide 24/7 customer support through Messages.

Anyone who uses Apple Card will receive a percentage of every purchase amount back as “Daily Cash,” the card’s rewards program. Every time users pay with Apple Card they will receive 2 percent Daily Cash back, and if they make a purchase directly with Apple they’ll get 3 percent Daily Cash back. Daily Cash is immediately added to the user’s Apple Cash card in the Wallet app, and can be used anywhere Apple Pay is accepted.

Apple Card has no fees associated with it, and the company says that “Apple Card’s goal is to provide interest rates that are among the lowest in the industry and if a customer misses a payment, they will not be charged a penalty rate.”

As with Apple’s other services, the company promises that Apple Card is completely secure and private.

A unique card number is created on iPhone for Apple Card and stored safely in the device’s Secure Element, a special security chip used by Apple Pay. Every purchase is secure because it is authorized with Face ID or Touch ID and a one-time unique dynamic security code. The unique security and privacy architecture created for Apple Card means Apple doesn’t know where a customer shopped, what they bought or how much they paid.

There will also be a physical Apple Card for shopping at locations where Apple Pay is not accepted. The card is made out of titanium, has no card number, no CVV, no expiration date, and requires no signature.

Apple Card launches in the United States this summer.

This article, “Apple Announces ‘Apple Card’ Credit Card With Daily Rewards, Simplified Statements, and No Fees” first appeared on MacRumors.com

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Apple Launches New Spring Colors for iPhone Cases and Apple Watch Bands

Alongside the second generation of AirPods, Apple today refreshed its iPhone case and Apple Watch band lineup for spring. In Silicone cases for iPhone XS and iPhone XS Max you can now choose from Spearmint, Papaya, and Delft Blue.

The iPhone XS Sm…

Disney Completes $71.3 Billion Acquisition of 21st Century Fox

After first confirming its plan to acquire certain parts of 21st Century Fox in December 2017, today The Walt Disney Company has officially closed its $71.3 billion acquisition of Fox (via The Hollywood Reporter). The deal had to go through various…

Apple Courting Publishers by Comparing News Service to Apple Music, but Most Say Logic is Flawed

With less than one week to go until Apple’s “It’s Show Time” media event, the company is said to still be courting major news companies to join its revamped Apple News subscription service (via Business Insider). The debut of this service is expected t…

Apple Has Wrapped Filming on Five Original TV Shows Ahead of Streaming Service Launch

In one week, Apple will host a media event in California focused mainly on details about its upcoming TV streaming service. This week, The New York Times published a report about the state of a few shows on the service, hinting at which ones might be a…

DirecTV Now Confirms $10/Month Price Hike for Existing Users, Raises HBO From $5 to $15/Month for New Add-Ons

In the wake of reports that claimed DirecTV Now was planning to raise prices for its customers again, the streaming service today posted a new FAQ page confirming that all existing customers will see a $10/month price hike effective April 12, 2019 …

Apple 'Racing' to Sign HBO, Showtime, and Starz for TV Service Before March 25 Event

Apple has already invited members of the press to an event on March 25, where it’s believed the company will reveal its TV streaming service and Apple News subscription service. Today, Bloomberg has shared a few new details about the upcoming event, suggesting that Apple may preview new Apple Pay features and that most of Apple’s original TV shows will miss the streaming service’s launch window.


Additionally, Apple is said to be “racing” to secure movies and TV shows from partner companies ahead of the event. According to people familiar with the matter, Apple is offering concessions to partners in order to get deals done by a Friday deadline. These include HBO, Showtime, and Starz.

“At least a couple deals” are expected to close by Friday, but it’s unclear if Apple will get all the programming from outside media companies that it wants for its streaming service.

Today’s report claims that most of the shows and movies on the streaming service at launch will be from outside partners, not Apple’s own shows, so the company is attempting to ensure that there is plenty of content to entice customers to check the service out.

At an all-hands meeting with employees in January after announcing disappointing holiday sales, Apple Chief Executive Officer Tim Cook told employees how critical services are to the company’s future. This trio of new services will be the first major addition to the portfolio for consumers since the company launched Apple Pay in 2014 and Apple Music a year later.

The idea of an Apple services bundle is also brought up again in today’s report, with Bloomberg‘s sources stating that Apple could offer the TV service and Apple News service at a discount for anyone who subscribes to both.

Lastly, Apple might take time to detail the company’s iPhone-connected credit card, built in partnership with Goldman Sachs. Code named “Project Cookie”, Goldman Sachs is said to have nearly 40 people working on the Apple deal, while Apple’s side is being led by the Apple Pay team.

To find out more information on what might be announced during the March 25 event, check out our What To Expect guide.

This article, “Apple ‘Racing’ to Sign HBO, Showtime, and Starz for TV Service Before March 25 Event” first appeared on MacRumors.com

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