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Apple Park Decorated With Rainbow Colors in Celebration of Steve Jobs and Formal Opening of Campus

Apple Park is decorated with the colors of Apple’s classic rainbow logo today in celebration of the formal opening of Apple’s new headquarters, and as a tribute to its late co-founder Steve Jobs, who helped conceptualize the spaceship-like design of th…

Apple Promotes Music-Making on Mac in New Ad

Apple today shared a new “Behind the Music” ad in the United Kingdom that promotes music-making on the Mac with portraits of artists.

“From bedroom studio to stadium tour, the British music scene is alive,” the video description says. “See the emerg…

Apple's Former Retail Chief Angela Ahrendts Named to Airbnb's Board of Directors

Apple’s former retail chief Angela Ahrendts, who left the company last month after five years, has joined Airbnb’s board of directors.


In May 2018, Airbnb CEO Brian Chesky said that he planned to appoint at least one woman to the company’s board, according to CNN. Ahrendts will be the second woman to join Airbnb’s board after Ann Mather of Pixar and Disney last August.

“Angela has a reputation for pushing brands to dream big, and she told me that’s exactly what she hopes to bring to Airbnb’s Board,” said Chesky.

Ahrendts reflected on her time at Apple in February:

The last five years have been the most stimulating, challenging and fulfilling of my career. Through the teams’ collective efforts, Retail has never been stronger or better positioned to make an even greater contribution for Apple. I feel there is no better time to pass the baton to Deirdre, one of Apple’s strongest executives. I look forward to watching how this amazing team, under her leadership, will continue to change the world one person and one community at a time.

Here’s what Apple CEO Tim Cook had to say:

I want to thank Angela for inspiring and energizing our teams over the past five years. She has been a positive, transformative force, both for Apple’s stores and the communities they serve. We all wish her the very best as she begins a new chapter.

Prior to joining Apple in 2014, Ahrendts was the CEO of famous fashion company Burberry, and before that, she held positions at Liz Claiborne and Donna Karan. Ahrendts joined Apple at a time when Apple was experimenting with luxury products, such as the $10,000-plus 18-karat gold Apple Watch Edition.

Ahrendts was succeeded by longtime Apple executive Deirdre O’Brien, who now oversees both human resources and retail aspects of the company.

This article, “Apple’s Former Retail Chief Angela Ahrendts Named to Airbnb’s Board of Directors” first appeared on MacRumors.com

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Apple Rises to Third in Annual Fortune 500 List of America's Largest Companies

Apple has ranked third in the annual Fortune 500 list of the highest-revenue-generating companies based in the United States, with $265.5 billion revenue in fiscal 2018, trailing only Walmart and oil giant ExxonMobil.


Apple moved up one spot in this year’s rankings, overtaking billionaire investor Warren Buffett’s holding company Berkshire Hathaway.

Fortune‘s description of Apple:

Two thousand eighteen will be remembered as the year that Apple first achieved a market value of $1 trillion, as well as when growth in iPhones, Apple’s largest single product by far, began to slow. Before the introduction of the iPod—the iPhone’s precursor—Apple was a once-exciting computer maker. Now, only a retailer and an oil company are bigger. Its challenge: as consumers hang onto phones longer, Apple is repositioning itself as a services provider. Already iTunes, Apple Music, iCloud, and cuts from sales in its popular Apple Store generate billions of dollars of sales.

Apple has made the Fortune 500 list for 37 years and has now cracked the top 10 spots for seven consecutive years:

  • 2019: 3rd
  • 2018: 4th
  • 2017: 3rd
  • 2016: 3rd
  • 2015: 5th
  • 2014: 5th
  • 2013: 6th
  • 2012: 17th
  • 2011: 35th
  • 2010: 56th

Other notable technology companies in this year’s Fortune 500 include Amazon in fifth, Google parent company Alphabet in 15th, and Microsoft in 26th.

This article, “Apple Rises to Third in Annual Fortune 500 List of America’s Largest Companies” first appeared on MacRumors.com

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Alexa Now Supports Apple Music in Australia and New Zealand on Echo, Sonos, and Fire TV Devices

Alexa now supports Apple Music in Australia and New Zealand on Amazon Echo and Amazon Fire TV devices, and compatible Sonos speakers, as reflected in a recently updated Apple support document.

This means Apple Music subscribers who own one of thos…

Apple-Designed iPhone Modems Could Take Until 2025, Intel Confirms Interest in Its Modem Business

The Information has published a lengthy look into Apple’s seemingly deteriorating relationship with Intel in terms of iPhone modems, leading to Apple’s rekindled relationship with rival chipmaker Qualcomm last month.

The report claims that Apple’s…

Apple Pay Will Soon Launch in 16 More Countries

Apple Pay has been gradually expanding across Europe and the Middle East, launching in Poland, Norway, Kazakhstan, Belgium, Germany, Czech Republic, Saudi Arabia, Austria, and Iceland over the last year.

Now, mobile banking service Monese has reve…

Here Are the Green and Lavender Colors Rumored for 2019's iPhone XR

Last week, Japanese blog Mac Otakara claimed that the 2019 version of the iPhone XR will be available in new Green and Lavender colors, with the existing Blue and Coral colors to be discontinued. White, Black, Yellow, and (PRODUCT)RED will continue to be offered, according to the report.

Bloomberg reporter Mark Gurman has since tweeted a photo of what appears to be shards of casing glass for the next-generation iPhone XR in a variety of colors, including lavender, green, white, black, and yellow.

And here’s what appear to be your next-generation iPhone XR colors (lavender purple and green instead of blue and coral) as @idanbo reported earlier this week: https://t.co/KQQ6JKmZg9 pic.twitter.com/7k3WZC2ZUi

— Mark Gurman (@markgurman) May 14, 2019

Based on this information, we’ve mocked up what the next iPhone XR lineup could look like, including a comparison with the current colors. Our renders include a dual-lens rear camera in a square bump, as rumored for the next iPhone XR, but otherwise the device looks similar to the current generation.

MacRumors render of rumored next-generation iPhone XR colors

Apple should unveil the next iPhone XS, iPhone XS Max, and iPhone XR in September as usual. A recent survey found that the iPhone XR remained the best-selling iPhone model last quarter in the United States.

Related Roundup: iPhone XR
Buyer’s Guide: iPhone XR (Neutral)

This article, “Here Are the Green and Lavender Colors Rumored for 2019’s iPhone XR” first appeared on MacRumors.com

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Apple Pay Now Accepted for iTunes, App Store, Apple Music, and iCloud Purchases in Some Countries

Apple Pay is now an accepted payment method for iTunes, App Store, and Apple Books purchases, as well as Apple Music and iCloud storage subscriptions, as reflected in a recently updated Apple support document.

To link any credit or debit cards set…

HP's New Dual-Screen Gaming Laptop Takes Apple's Touch Bar to the Next Level

HP today unveiled its first dual-screen gaming laptop, the OMEN X 2S. The notebook’s primary 15-inch 1080p display is complemented by a secondary six-inch 1080p touchscreen integrated above the keyboard.


Like the Touch Bar on recent MacBook Pro models, the second screen on the OMEN X 2S is designed for multitasking. For instance, while gaming, players could use the screen to message teammates in Discord, browse music on Spotify, or stream Twitch or YouTube, complete with support for dedicated hotkeys.

One compromise of the second screen is that the trackpad is positioned to the right of the keyboard, rather than in a center position, but HP believes that most gamers would prefer using their own mice, according to Engadget.


As far as specs go, the OMEN X 2S is equipped with up to a ninth-generation Intel Core i9 processor, up to NVIDIA GeForce RTX 2080 graphics, up to 2TB of SSD storage, and up to 32GB of DDR4 RAM. The notebook uses an advanced thermal solution with three-sided venting to enable five-way airflow.

The notebook is 20mm thick with a full metal chassis, but weight and battery life have yet to be disclosed. HP expects the OMEN X 2S to be available by June, with a starting price of $2,100 in the United States.

Tags: HP, Touch Bar

This article, “HP’s New Dual-Screen Gaming Laptop Takes Apple’s Touch Bar to the Next Level” first appeared on MacRumors.com

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Powerbeats Pro Orders Begin Later This Month in UK, Germany, and France, More Countries to Follow in June

Apple’s totally wireless Powerbeats Pro earphones became available to pre-order May 3 in the United States and Canada, with the first deliveries to customers beginning last Friday. The earphones are initially available in black only, with ivory, moss, …

Supreme Court Allows App Store Monopoly Lawsuit Against Apple to Proceed

The U.S. Supreme Court on Monday ruled 5-4 against Apple in an anticompetitive case involving the App Store, allowing iPhone users to move forward with their class action lawsuit against the company, as first reported by CNBC.

From the Supreme Cou…

Another Leak Points Towards Controversial Square Camera Bump on All Three 2019 iPhones

Just four months ahead of September, when Apple typically unveils new iPhones, leaks and rumors are starting to surface fast and frequently.

Render of 2019 iPhone with triple-lens rear camera via OnLeaks

The latest comes courtesy of Bloomberg repor…

Apple Promotes iPhone XR's Battery Life in New Ad: 'You'll Lose Power Before It Will'

Apple has shared a new ad titled “Up Late” on its YouTube channel that promotes the iPhone XR having the “longest battery life in an iPhone ever.”

The 30-second spot shows various people falling asleep while using an iPhone, including a parking attendant streaming an Inter Milan game, a woman laying on a couch and playing a game, and a man sitting on the end of a bed and watching a baby monitor, setting up the tagline “you’ll lose power before it will.”

“iPhone XR has the longest battery life in an iPhone ever,” the video description reads. “So whether you’re streaming video, watching live sports or playing a game, you’ll lose power before your iPhone XR will.”

The ad is set to the soundtrack “Stay Awake” by Julie Andrews from the classic musical fantasy film “Mary Poppins.”

Despite being cheaper than the iPhone XS and iPhone XS Max, the iPhone XR does in fact have the longest battery life of any iPhone ever thanks to its large 6.1-inch size and more power efficient LCD versus the OLED displays in the latter two devices.

Related Roundup: iPhone XR
Buyer’s Guide: iPhone XR (Neutral)

This article, “Apple Promotes iPhone XR’s Battery Life in New Ad: ‘You’ll Lose Power Before It Will’” first appeared on MacRumors.com

Discuss this article in our forums

Apple Promotes iPhone XR's Battery Life in New Ad: 'You'll Lose Power Before It Will'

Apple has shared a new ad titled “Up Late” on its YouTube channel that promotes the iPhone XR having the “longest battery life in an iPhone ever.”

The 30-second spot shows various people falling asleep while using an iPhone, including a parking attendant streaming an Inter Milan game, a woman laying on a couch and playing a game, and a man sitting on the end of a bed and watching a baby monitor, setting up the tagline “you’ll lose power before it will.”

“iPhone XR has the longest battery life in an iPhone ever,” the video description reads. “So whether you’re streaming video, watching live sports or playing a game, you’ll lose power before your iPhone XR will.”

The ad is set to the soundtrack “Stay Awake” by Julie Andrews from the classic musical fantasy film “Mary Poppins.”

Despite being cheaper than the iPhone XS and iPhone XS Max, the iPhone XR does in fact have the longest battery life of any iPhone ever thanks to its large 6.1-inch size and more power efficient LCD versus the OLED displays in the latter two devices.

Related Roundup: iPhone XR
Buyer’s Guide: iPhone XR (Neutral)

This article, “Apple Promotes iPhone XR’s Battery Life in New Ad: ‘You’ll Lose Power Before It Will’” first appeared on MacRumors.com

Discuss this article in our forums

Apple CEO Tim Cook: 'I Don't Think a Four-Year Degree is Necessary to Be Proficient at Coding'

Earlier this week, Apple CEO Tim Cook visited an Apple Store in Orlando, Florida to meet with 16-year-old Liam Rosenfeld, one of 350 scholarship winners who will be attending Apple’s annual Worldwide Developers Conference next month.

Apple CEO Tim Cook, left, and WWDC 2019 scholar Liam Rosenfeld via TechCrunch

Echoing comments he shared with the Orlando Sentinel, Cook told TechCrunch‘s Matthew Panzarino that it is “pretty impressive” what Rosenfeld is accomplishing with code at such a young age, serving as a perfect example of why he believes coding education should begin in the early grades of school.

“I don’t think a four year degree is necessary to be proficient at coding” says Cook. “I think that’s an old, traditional view. What we found out is that if we can get coding in in the early grades and have a progression of difficulty over the tenure of somebody’s high school years, by the time you graduate kids like Liam, as an example of this, they’re already writing apps that could be put on the App Store.”

Cook made similar comments during an American Workforce Policy Advisory Board meeting at the White House earlier this year.

While in Florida, Cook attended a conference that saw SAP and Apple announce an expanded partnership focused on new enterprise apps taking advantage of technologies like machine learning and augmented reality.

Despite all of the technological advancements in recent years, Cook told Panzarino that many businesses have not “changed a whole lot” and are “still using very old technology.” With more solutions like those from SAP and Apple, and tech-savvy employees of the future like Rosenfeld, that could change.

“I think what it is is they haven’t embraced mobility. They haven’t embraced machine learning. They haven’t embraced AR. All of this stuff is a bit foreign in some way. They’re still fixing employees to a desk. That’s not the modern workplace,” Cook says. “People that graduate from high school and get a little experience under their belt can do quite well in this job.”

The full interview can be read on TechCrunch with an Extra Crunch subscription or in the Apple News app with an Apple News+ subscription.

WWDC 2019 begins June 3 in San Jose.

Related Roundup: WWDC 2019

This article, “Apple CEO Tim Cook: ‘I Don’t Think a Four-Year Degree is Necessary to Be Proficient at Coding’” first appeared on MacRumors.com

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Bloomberg: 2019 iPhones Can Charge AirPods, Cameras Will Have Increased Zoom and Auto-Correction Feature

Apple is widely expected to unveil three new iPhone models in the fall, and ahead of time, Bloomberg’s Mark Gurman and Debby Wu have shared several expectations for the devices. While many of the details have already been rumored, this is still worthwh…

Apple Previews Carnegie Library Store in Washington, D.C. Ahead of Grand Opening on Saturday

Apple today previewed its upcoming retail store at the renovated Carnegie Library at Mount Vernon Square in Washington, D.C., just ahead of its grand opening this Saturday, May 11 at 10:00 a.m. local time.

Apple says the store reflects its “most e…

Very Rare Original iPod in Factory Sealed Box Hits eBay for $19,995

If you missed the opportunity to buy the original iPod nearly 18 years ago, now is your second chance — but it won’t be cheap.

A very rare first-generation iPod factory sealed in its “unopened original box” in “unopened original shrink wrap” has s…

Apple Hit With Two Class Action Lawsuits Over iPhone 7 Audio Issues

Apple potentially has a legal battle on its hands over iPhone 7 audio chip issues informally known as “Loop Disease.”

Two class action lawsuits filed against Apple in California and Illinois over the last week accuse the company of knowingly selli…

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