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iPhone Market Share on the Rise While PC Share Slips

A recent survey shows that Apple’s iPhone now holds a steady 23 percent of the smartphone market, narrowing the gap between rival handset maker RIM and is retaining consumer interest five months after the release of the 3G. Spirits seem high in the smartphone department but the same cannot be said for the PC [...]

Apple vs. Microsoft Ad Campaigns: Measuring Viral Video Performance

Our friends at VisibleMeasures have put together some data regarding Apple’s ‘Get a Mac’ ads, and Microsoft’s recent $300 million ad campaign. Interestingly, Apple’s most recent ads (Bean Counter, V Word and Bake Sale), garnered twice as placements, not views as Microsoft’s ‘I’m a PC’ campaign. When comparing views, Microsoft’s ads received 1.7 million views [...]

Analyst Predicts Record Breaking September Quarter Mac Sales

Apple’s back to school promotion may be showing booming signs of Mac sales that may lead to a record breaking quarter.

Royal Bank of Canada (RBC) analyst, Mike Abramsky, is expecting the Cupertino based company to ship just over 3 million Macs in the September quarter, which represents 41% year-over-year growth and 22% quarter-over-quater [...]

Survey suggests that iPhone is the most sought after smartphone in Japan.

“iSHARE Inc has announced the results of its opinion survey on smartphones. As several smartphones were recently announced in Japan, the company conducted research on handset preferences and other items.”
“When the company asked which model they were “interested in” among new smartphones to be released in the near future and those already debuted (multiple answers [...]

ComScore reveals nearly 7 million searches for iPhone in April.

Global Internet information provider, ComScore, has released a study on “iPhone” related search terms based on data gathered from the comScore Marketer Service.  The data has shown that 1.3 million people have conducted 6.9 million searches for iPhone related terms in the month of April.
“Speculation had been rampant in recent months that Apple CEO Steve [...]

Survey shows 80% of businesses now on Macs.

Yankee Group Research Inc. has recently conducted a survey showing that nearly 80% of businesses are running Macs in-house, almost double the percentage of two years ago.
“Then, we were talking about onesies and twosies,” said Laura DiDio, a research fellow at Yankee Group Research Inc. who conducted a survey of more than 700 senior IT [...]

Jobs may soon overtake Gates on the Fame-O-Meter.

Radar’s latest Fame-O-Meter results show Steve Jobs climbing ever higher in online popularity, challenging Bill Gates’ top held spot. With last weeks WWDC iPhone 3G announcement and Microsoft getting ditched by Yahoo, it is not so hard to see why.
“The Fame-O-Meter, according to the magazine’s website, is an “absurdly scientific real-time” measure of the [...]

Study Shows Apple on top of the High End Market

Newsfactor reveals that NPD Group, a global provider of consumer and retail market information, has reported that Apple Inc. holds 66 percent of the U.S. market for computers priced at over $1000.
For the $1,000+ desktop market Apple holds a 70 percent retail share, and 64 percent for notebooks of the same price range. These [...]

Apple’s New Spring Colors Show No Sign of Green

A recent study by ClimateCounts.org, a collaborative effort to bring consumers and companies together in the fight against global climate change, shows that Apple Inc.’s contributions are not even remotely meeting an acceptable level. (Keep in mind this is based upon the findings of one survey).
The scorecard is based on a number scale from 1-100 [...]