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The ‘Survey’ Category

Apple Market Data: Mac and iPod On the Rise, iPhone Sales Slow

Tuesday, January 20th, 2009

Reports regarding Apple’s overall sales have been making the rounds today. Morgan Stanley is issuing reports that iPhone sales have dropped significantly in the 4th quarter, while Piper Jaffray analyst Gene Munster reports healthy rises in nearly everything but the iPhone.
According to a new survey published by Morgan Stanley, Apple sold 1.75 million iPhone in [...]

Callers Prefer Apple’s Customer Service Above All Else

Thursday, November 20th, 2008

Apple’s customer service has outclassed offerings from their competitors based on data released by VocaLabs.

VocaLabs is the company that gets hired by other companies to call customers after they’ve been helped by representatives and ask them how it went. They ask all of the typical questions such as, “were we helpful?” and “did you [...]

Study Shows New MacBooks to Take Healthy Percentage of Holiday Sales

Monday, November 10th, 2008

According to electronista, Apple’s recent MacBook lineup and the iPhone may make it one of the better positioned companies to survive a likely steep drop in spending during the holidays.

Initially reported by ChangeWave, the study shows that a full third of all studied US notebook buyers, or 33%, plan to buy some form of [...]

Apple Surveying Retail Store Visitors Through Medallia

Tuesday, November 4th, 2008

Apple has contracted a company called Medallia to run surveys gathering feedback from recent retail store visitors. Through emails Apple is asking visitors to take a brief survey, answer a few questions and explain there recent experience.

If you’ve recently visited an Apple Retail Store and given an employee your email address for any reason, you [...]

Apple Sees Recent Surge in iPhone’s Web Share

Tuesday, September 2nd, 2008

According to recent figures, Apple’s coveted iPhone 3G has seen a surge in its global web share.

In a report gathered by web analytics company, Net Applications, the figures show that in June of 2008, one month before the launch of the iPhone 3G, the first generation iPhone held about a 0.16 % share of the [...]

Survey Shows Apple on Top of Customer Satisfaction Index

Tuesday, August 19th, 2008

This might come as no surprise to those of us following the golden trail of Apple, but this week the University of Michigan released its annual American Customer Satisfaction Index (ACSI) scores, and Apple blew away the competition.

The survey, which measures a consumer’s overall satisfaction with a company, including product quality, value, customer [...]

Mac Users Stay Loyal with Overwhelming Number of iPhone 3G Purchases

Monday, July 14th, 2008

On July 11th, while many of us were waiting in line to grab our piece of the 1 million iPhones sold this last weekend, members of investment bank Piper Jaffray were conducting a survey in the New York and Minneapolis queues that quantified everything from launch demand to the mix of 8GB and 16GB models, [...]