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New Apple Commercial Shows Intentions With Going Green

Continuing with their efforts to produce environmentally friendly products, Apple has unveiled a new webpage dedicated to showing off their new notebook’s green innovation. Additionally, a new commercial showcasing the “Greenest family of notebooks” aired tonight.

The new webpage is titled “The new Macbooks. The world’s greenest family of notebooks.” It compliments other efforts by Apple [...]

Greenpeace Reviews Apple’s ‘Greener’ Approach to New Notebook Family

In response to Apple’s ongoing environmental efforts, Greenpeace has recently offered up a commendatory look at the new MacBook line, yet notes there may still be some room for improvement.

In recent statements concerning a “Greener Apple,” Steve Jobs has noted the new MacBook line to sport reduced toxics, less packaging, and better overall efficiency. Greenpeace [...]

Steve Jobs Announces: Apple 2008 Environmental Update

Regarding Apple’s continuous push towards meeting above-average environmental standards, Apple CEO Steve Jobs has officially released a new statement on Apple’s website.
Read the full letter from Apple CEO Steve Jobs at Apple.com

Below are Apple’s Product Environmental Reports: (PDF Downloads)
Year after year Apple has set and met important goals to reduce its impact on the [...]

Apple Ships Tiny iPod nanos in Huge Boxes

Although Apple has been making a conscious effort to develop “Greener” business practices, its use of unnecessarily large shipping boxes for the tiny little iPod nano is rather disheartening.

As previously reported, Apple is going greener this year with the updated version of the iPod nano and touch, eliminating certain environmentally unfriendly materials for more earth [...]

Greenpeace Gives the New Earth-Friendly iPod Line the Thumbs Up

Maybe Apple should consider changing their logo to a green apple?….Particularly after the announcement from Greenpeace that they are giving Apple’s refreshed line of iPods a “thumbs up”, even adding the item to the organization’s recyclable Christmas wish list.

On Greenpeace’s official web-blog, they state that “It’s great to see Apple dropping toxic chemicals like [...]

Apple still struggling with “Going Green.” Scores 4.1 out of 10 by Greenpeace.

By now most of us have heard about the Guide to Greener Electronics recently put out by Greenpeace.  In the report, the world wide organization ranks leading mobile phone, game console, TV and PC manufacturers on their global policies and practice on eliminating harmful chemicals, taking responsibility for their products once they are discarded [...]

Apple Going Green(er)

According to the UK’s The Register, Apple’s new 3G iPhone will ship in green packaging. (And by green packaging, they mean environmentally conscious and made partially of recyclable materials…Not green, as in “kelly green” or for that matter “forest green”….I think it is safe to say Apple will stick with its signature black box.)
In [...]