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Microsoft Bails on Seinfeld, Launching New Campaign to Directly Target Apple

Microsoft is dumping the ill-received Seinfeld Windows campaign for something a little more focused. A campaign directly targeting, and mimicking Apple’s “Get A Mac” ad campaign

Microsoft aired two commercials which were called New Family and Shoe Circus. Although both ads commanded attention, and bounced off every tech blog on the planet, Microsoft wasn’t trying to [...]

Video: Microsoft Airs New Jerry Seinfeld Commercial, “New Family”

Tonight Microsoft has aired its second installment in their ridiculously irrelevant $300 Million media extravaganza. The new ad, titled “New Family” comes in at 4 minutes 30 seconds long and features Bill Gates and Jerry Seinfeld living and interacting with real people.

I’ve previously written that “The commercials do demand attention, and by attracting buzz, Microsoft [...]

Video: Apple Debuts Two New Commercials: “Funnest” and “nano-chromatic”

Apple has begun airing two commercials for the 2nd generation iPod touch, and the 4th generation iPod nano, which were both unveiled by CEO Steve Jobs at yesterday’s “Let’s Rock” media event in San Francisco.

Encased in a thin contoured metal design, with a 3.5 inch wide screen glass display, 802.11 b/g Wi-Fi wireless networking, a [...]

Microsoft: First Seinfeld and Gates Ad Just an “Icebreaker”

For those of you that may be at complete loss after seeing the new Windows ad, “Shoe Circus,” one Microsoft exec provides some explanation.

A recent memo from, Bill Veghte, Microsoft’s senior vice president of Online Services & Windows Business Group details to company employees that the first ad of their new campaign was merely an [...]

Video: Microsoft Airs First “Jerry Seinfeld – Windows” Commercial; Rips Off Apple

In response to Apple’s cut-throat “Get-a-Mac” ads, Microsoft announced that it was planning a huge $300 million dollar ad blitz, beginning with commercials set to star actor/comedian, and known Mac user Jerry Seinfeld. Tonight they aired the first commercial in the “Seinfeld-Windows” campaign.

The ad begins with Seinfeld walking through a mall, when he spots Bill [...]

UK iPhone 3G Ad Banned; ‘Misleading Claims’ to Blame

According to the UK’s Guardian, the Advertising Standards Authority (ASA) of the UK has pulled an Apple iPhone 3G add claiming it “over-hyped the Internet capabilities of the smart phone.”

The television ad is nothing short of advertisement we see here in the states. While a voice over exclaims, “You never know which part of [...]

Apple Airs Three New iPhone 3G Commercials Showcasing 3rd-Party Apps

Apple has begun airing three new commercials targeted at showcasing the ease-of-use and features that the App Store has.
The three new ads, titled ‘Lonely Planet’, ‘Cro Mag’, and ‘Vicinity’, show the iPhone 3G perusing through the App Store and effortlessly downloading and using various applications. Four ‘Get a Mac’ ads have recently begun airing [...]

[video] Apple Launches 4th Get a Mac ad This Week; “Off the Air”

Joined by three other Get a Mac ads, “Off the Air” is the 4th commercial launched by Apple this week.

Microsoft is attempting to respond to this hard-hitting campaign by hiring actor Jerry Seinfeld, for near $10 million. The comedian will appear in ads with Bill Gates, set to start airing on September 4th.

See the ad [...]

Microsoft Retains Jerry Seinfeld as Part of $300 Million Ad Blitz

In order to combat the battered reputation that Microsoft has been receiving over the past several years, they are going to begin a $300 million ad campaign that is set to star known Mac user Jerry Seinfeld.

The decision follows in the wake of Apple’s, “Get a Mac” campaign, a series of humorous ads aimed at [...]

[Videos] Three New ‘Get a Mac’ Ads; Apple Gets Ruthless on Windows and Vista

Three new ‘Get a Mac’ Ads by Apple show their undying love for Microsoft, Windows PC’s and Vista.

Pizza box

Calming Teas

Throne

Microsoft has launched “The Mojave Experiment” in hopes of turning around Vista’s image.
The original commercials can be viewed on Apple’s website.

[via MDN]

The new 3G iPhone commercial.

Here is the new 3G iPhone TV commercial unveiled during the keynote. Check it out.