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Apple Breaks the Layout Again With Latest Macbook Pro Web Ads

Aviv — Tue, 24 Feb 2009 05:24:24 +0000

Apple has been pushing the boundary with internet advertising recently. First with the iPod touch advertisement that seemed to “break” Yahoo Games’ homepage, and the latest being a new 17″ Macbook Pro “Green” series ad that once again, stretches beyond the visual site layout.

The first video is the new 17″ Macbook Pro commercial. As we uploaded the video, we noticed that YouTube has made it even easier to add comments and annotations on the actual video, so we gave that a shot.

We shot the video over at ArsTechnica but the NYTIMES was running it too. The next video is the iPod touch commercial that Apple unveiled back in December of 2008.

Apple Releases New iPhone Commercial “Check” (VIDEO)

Aviv — Wed, 28 Jan 2009 07:08:27 +0000

Apple is pushing the iPhone’s potential as a software platform, and has released yet another new commercial titled “Check” showcasing how easy it is to “find an app for everything.”

Following two previous commercials (fix and read) nearly identical in composition to this one (only showcasing different apps), Apple continues to highlight the success of the app store, and the multitude of applications to choose from.

video via iPhone Savior

All iPhone commercials can be found on Apple’s website here.

Apple Releases New iPhone Commercial “Fix” (VIDEO)

Aviv — Tue, 27 Jan 2009 06:19:20 +0000

Apple has released another new iPhone commercial titled “fix.” The commercial highlights the potential the iPhone has when coupled with all of the apps in the App Store.

The commercial, which can be found on Apple’s website here, takes a clever play on the word fix. By having so many apps to choose from, anybody that’s looking for nearly anything can find an app in the App Store and get their fix. Two examples shown in the commercial are the need to find a cab in the city, or split a bill at a restaurant.

video via iPhone Savior

Apple released an alternate iPhone commercial on Sunday titled “Read,” which showcases the iPhone’s ability to read multiple file types.

Apple Releases New iPhone Commercial “Read” (VIDEO)

Aviv — Mon, 26 Jan 2009 01:48:31 +0000

Apple has released a brand new iPhone commercial titled Read. The new ad showcases the iPhone’s ability to read multiple file types.

Because of the diversity in applications in Apple’s App Store, users can render and “read” many file types. It should be noted that due to heavy legal issues surrounding the genuine speed and performance of the iPhone, especially over AT&T’s 3G networks, Apple has begun adding the “sequence shortened” caption to iPhone commercials.

Apple Unveils Two New Holiday ‘Get-a-Mac’ Commercials (VIDEOS)

Aviv — Tue, 16 Dec 2008 02:43:05 +0000

Apple has unveiled two new holiday ‘Get-a-Mac’ commercials titled “Tree Trimming” and “I Can Do Anything.” Both commercials are targeted at holiday Mac sales.

This commercial is titled “I Can Do Anything”

Apple’s ‘Get-a-Mac’ campaigns were getting slack for losing focus a while back. Many people believed that Apple had been spending too much efforts on slandering Microsoft and Vista. These two new commercials should breathe some new life into the ‘Get-a-Mac’ campaigns as they make light of PC guy and Mac’s “little differences.”

This commercial is titled “Tree Trimming”

As TUAW notes, you can watch both commercials on Apple’s website as well.

Unaired Apple Commercials: The Definitive List

Aviv — Mon, 01 Dec 2008 04:10:12 +0000

Apple has had tremendous success over the years with their ad campaigns. Through clever marketing they have been able to shape and morph their image into an elite, premium brand. While searching for those perfect takes, some of Apple’s commercials didn’t quite make the cut.

Below is a list of some the best unaired Apple commercials available today.

Vista Nightmares

In this commercial, PC guy bangs himself against the wall as he tries to find solutions to his upgrade woes.

114,000 Viruses

In this one, PC guy tries to hide himself from viruses and spyware, while comparing the internet to a dirty public bathroom.

Unaired iChat Commercial

Apple’s marketing angle was to try and get you to, “Express yourself through iChat.”

Unaired Mail Commercial

Boy that interface is smooth and snappy. Look how fast he’s able to compose and read email messages!

Unaired Sherlock3 Commercial

Sherlock was Apple’s “finder” before we had the finder and spotlight. This commercial was targeted at helping people find themselves with “Sherlock 3″ – (Read about Sherlock at Wikipedia).

Developers Quit

PC guy explains that he has a personal message from Steve Jobs telling all developers to “quit” and rest their big brains.

And the grandaddy of them all…

This was never intended to be a commercial that would air on tv. It was unveiled to the crowd at WWDC 2007.

There’s this one as well, but it was too awful to include.

Apple Ad Banned in Britain, Black Friday Sales Have Begun

Aviv — Wed, 26 Nov 2008 15:54:08 +0000

UK Bans Another Apple iPhone 3G Commercial

While not the first time, another iPhone 3G commercial has been banned from ever airing in Britain because of misleading claims about network speed and performance. Back in August the Advertising Standards Authority (ASA) of the UK pulled an Apple iPhone 3G add claiming it “over-hyped the Internet capabilities of the smart phone.” Similarly, UK’s ASU has pulled this one as well. Apple UK has defended their commercial by claiming the commercial to be “relative rather than absolute in nature,” while explaining that they had “clearly positioned the content of the ad as a comparison of the new 3G iPhone with its 2G predecessor.”

“Apple also added that “the average viewer was a mobile phone user and would have understood that a device’s performance varied due to several factors.” Plus, they included the disclaimer “network performance will vary by location,” which the company said underlined the potential for performance variations.” (via paidContent.org)

Black Friday Deals Have Begun

MacRumors explains how to sift through the mountain of Black Friday deals and rebates. Apple has not officially begun offering discounted products, though historically not much more than a $100 discount has been given on a few certain models.

MacMall has announced their Black Friday sale which will runs from now until midnight P.T. on Friday, November 28th. Last year’s MacMall sale delivered some of the largest discounts available online. This year, however, MacMall faces stiff competition from BestBuy who is offering a number of $100-$150 instant discounts on Macs. This compares favorably to MacMall which tends to combine both instant discounts and rebates.

New Apple Commercial Shows Intentions With Going Green

Aviv — Tue, 25 Nov 2008 04:02:50 +0000

Continuing with their efforts to produce environmentally friendly products, Apple has unveiled a new webpage dedicated to showing off their new notebook’s green innovation. Additionally, a new commercial showcasing the “Greenest family of notebooks” aired tonight.

The new webpage is titled “The new Macbooks. The world’s greenest family of notebooks.” It compliments other efforts by Apple to show off their environmentally friendly approaches towards design.

When we redesigned the new Macbook, our designers and engineers set a goal of making not only the greenest notebook Apple ever produced, but the greenest family of notebooks. So every new Macbook has been built using materials that are highly recyclable and free of many harmful substances present in other computers. Apple engineers also designed the software and hardware to work together, in order to maximize energy efficiency and minimize the carbon footprint of the MacBook. Even the packaging was reconsidered and reduced, so there would be smaller boxes to ship and less material to recycle. The result is exactly what we hoped for: the greenest family of notebooks ever made.

Read – The New Green Macbooks
Read – Apple and the Environment
Read – Apple 2008 Environmental Update
Read – Environmental Performance 2008
Read – Steve Jobs Letter, “A Greener Apple”

Apple Unveils New ‘Shazam’ iPhone Ad In ‘Dilemmas’ Series

Aviv — Sun, 09 Nov 2008 21:52:32 +0000

Apple has released another new iPhone commercial titled ‘Shazam.’ In the new commercial Apple showcases how the App Store can be used to download applications, and solve life’s dilemmas.

This commercial continues to hammer home the concept of the App Store. It’s obvious that Apple wants to make sure everybody understand how revolutionary the app store really is. Understandably, many iPhone or iPod touch owners may not be fully utilizing the app store for all that it’s worth. Either because they aren’t fully aware what applications are available, or they don’t understand the entire concept of the app store.

Similar to the previous commercial Apple released. This one follows the trend of showing consumers how to solve life’s dilemmas, simply by downloading an application from the app store. In this case, ’shazam’ (iTunes link) is in the spotlight.

You can view the commercial on Apple’s website here.

[via TUAW]

Apple Unveils New iPhone Commercial; ‘Dilemmas’

Dave — Tue, 04 Nov 2008 21:27:51 +0000

Apple has recently aired a new iPhone commercial entitled “Dilemmas” where they convey the power of the app store and tackle some of life’s biggest questions, including “where should we eat tonight?”

The new ad spot showcases the food finder application Urbanspoon, to highlight the power and flexibility of the App Store and effectively “solve life’s dilemmas one app at a time.” Sushi sounds good tonight.

View the new ad in high resolution here.