Apple’s web-based file-sharing and storage service currently known as .mac (dot-mac), may soon be completely overhauled. The Rumor Mill is in full grind and “Mobile Me” is the new name Apple has supposedly chosen.

Macworld UK spoke to Predrag Lesic, in charge of the Montenegro’s .me registry, and he thinks the domain will be an international hit:

“We think .me can offer a new business around domain names with verbs,” Lesic says, such as drive.me or fly.me”

Apple’s service is currently a fledgling little guppy trying to swim upstream. The offerings are disastrous, the up-time is pitiful, speed of the system is a joke, and it costs upwards of $100! The iPhone would benefit tremendously from a massive server-side “component” integrated into Apple’s entire ecosystem. However, as it currently stands, .mac is simply NOT a contender with other free services of its kind.

Charlie Sorren today has put together 4 wonderful additions to the everyday Apple environment a revamped .Mac (Mobile Me) could bring to the table. Check them out here.

Here’s what I think so-far:

If Apple is going to re-vamp .Mac and turn it into something like the “Mobile Me” we’ve all been hearing about, they have to turn it into a “lifetime-companion/addition/helper”. Mobile Me should be a free service and it should come installed on EVERY computer that Apple sells. Apple could offer integrated E-mail, Weather… pretty much everything they have on the iPhone ! (Obviously Apple would take the concept and run with it) They should be more focused on increasing their user-base. Mobile Me could become another killer-app that generates more curiosity about the company and its offerings. Just like Gmail did for Google. I can see a lot of potential for Apple and the Mobile Me service if they were to approach it with this FREE model.

Google’s Gmail gives you upwards of 6 gigs for free, and once you nearly max-out, your PAID relationship with Google begins. Why couldn’t Apple do the same thing?

If Apple is really going to make this work, they need to be “conventionally-unconventional” in the way they launch the newly re-vamped service.

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