The nation’s second-place wireless carrier proves that it can still shock and awe by introducing new contact-free family plans that are actually cheaper than rivals while offering more data in some cases.
AT&T announced Saturday that it’s not letting go of families looking to switch to T-Mobile US or another carrier just to get their monthly wireless bill reduced, with new, less-expensive Mobile Share Value plans.
Starting at $130 per month for two lines, the plans include 10GB of mobile hotspot-compatible shared mobile data plus unlimited talk and text, which AT&T claims is $10 per month less than a comparable T-Mobile plan.
To get the savings, AT&T customers need to bring their own device, pay full retail price for a smartphone or sign up for the carrier’s AT&T Next early upgrade plan, which offers a new device every year (with trade-in of your current hardware) for $0 down — that’s right, there is no two-year agreement to be found here.
Best of all, the new Mobile Share Value plans are available to existing customers, even if they’re in the middle of an existing contract. In our particular case, we reduced our three-line family plan bill by $45 per month just by switching — and went from 4GB of shared data per month to 10GB in the process.
Until the end of March, AT&T customers can also receive a $100 bill credit just for adding a new line of service to their Mobile Share plan — which can be a smartphone, feature phone, wireless home phone, mobile hotspot or even a tablet, which can be added for $10 per month.
It will be interesting to see how T-Mobile responds to this new challenge — as a longtime AT&T customer who has been pondering a switch to T-Mo, this new plan will have me staying put for now, especially when up to 10 smartphones can be added for only $15 per month each.
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