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Steve Jobs was famous for his temper; Apple CEO Tim Cook, on the other hand, has cultivated a more calm and easygoing demeanor. That makes the few times when he actually does lose his temper all the more noteworthy. The latest incident occurred at during Friday’s meeting with Apple shareholders, when Cook lashed out at a member of the conservative National Center for Public Policy Research, telling them to “get out of [Apple] stock” if they disagreed with Apple’s policies.
As reported by Cult of Mac, Cook was responding to questions about the cost of Apple’s plan to use 100% green energy for its new facilities and whether it could negatively affect the Cupertino company’s earning power. Cook was also asked if the move was in place merely because of government subsidies for green energy.
Source: Fox News
“When we work on making our devices accessible by the blind, I don’t consider the bloody ROI,” Cook said. Cook reportedly went on to say that the same applied to Apple’s efforts to ensure worker safety and environmental safety. “If you want me to do things only for ROI [Return on Investment] reasons, you should get out of this stock,” Cook said.
Cook’s responses, while harsh, are well in line with his previously stated intentions to make Apple a “force for good.” But the NCPPR didn’t see it that way. In the organization’s words, “Although the National Center’s proposal did not receive the required votes to pass, millions of Apple shareholders now know that the company is involved with organizations that don’t appear to have the best interest of Apple’s investors in mind,” said general counsel Justin Danhof, whom Cook was addressing.
Danhof continued: “Too often investors look at short-term returns and are unaware of corporate policy decisions that may affect long-term financial prospects. After today’s meeting, investors can be certain that Apple is wasting untold amounts of shareholder money to combat so-called climate change. The only remaining question is: how much?”
Follow this article’s writer, Leif Johnson, on Twitter.
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Apple rarely makes statements on issues outside of the tech world, but when it does, it’s usually on issues pertaining to the LGBT community. Today, as CNBC reports, Apple joined more than 80 companies in signing a letter condemning Arizona’s bill SB1062, which now faces a possible veto by Governor Jan Brewer. Apple’s public criticism has a special meaning for Arizona as the Cupertino giant is on the verge of opening a sapphire glass facility in the state that will create around 2,000 new jobs.
Under the terms of the bill, businesses in Arizona will effectively be allowed to discriminate against members of the gay and lesbian community on the grounds of religious belief. Apple feels so strongly about the bill that it conveyed its disapproval beyond the letter. As reported by the Arizona Capitol Times, Apple called the governor’s office directly, and it’s possible such straightforward support may have an impact on the governor’s decision.
The letter in question wasn’t just signed by companies from out of state; it was also signed by several prominent local organizations as well, such as the Arizona Hispanic Chamber of Commerce, the Arizona Technology Council, the Arizona Chamber of Commerce, and the Greater Phoenix Chamber of Commerce.
During his tenure as Apple’s CEO, Tim Cook has often championed the rights of the LGBT community. Cook once famously said that he wants Apple “to be a force for good,” and last year he wrote an editorial in the Wall Street Journal in favor of the Employment Nondiscrimination Act. Nondiscrimination, Cook claimed, lies at the heart of Apple’s success.
“As we see it, embracing people’s individuality is a matter of basic human dignity and civil rights,” Cook said “It also turns out to be great for the creativity that drives our business.”
Follow this article’s writer, Leif Johnson, on Twitter.
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Ever wondered what a Steve Jobs statue would look like? If you have, it’s quite possible it doesn’t look anything like the bust of the Apple co-founder that was unveiled in Belgrade, Serbia today. The statue, picked from more than 10,000 entries in a competition, was sculpted by Serbian native Dragan Radenovic. Once completed, it will greet vistors to Apple’s headquarters in Cupertino, California.
What you see in the image below (via MacRumors) is the maquette that’s intended as a draft of sorts. The real sculpture will be considerably larger. Radenovic’s maquette depicts Jobs’ head at the top of a long column, on which he has attached two Cyrillic letters, the Latin letter A, and a 1 and 0 to represent binary code. If it looks rough, that was apparently part of the intention. As reporte by Serbia’s Netokracija, Apple executives liked “the imperfections of the work.”
In Radenovic’s words (translated by a MacRumors reader), “I wanted to present some of the recognizable Serbian motifs such as a letter Ш which is the last letter of the Serbian alphabet and Apple rather liked the idea. I’ve also placed the Latin letter A and binary code 0.1 too. I’ve wanted it all to represent a sort of ‘magnet.’”
The final sculpture will be around 10 to 16 feet in height, and will be shipped to Cupertino after Radenovic completes the artwork. It’s still possible we’ll see some changes to it, as Radenovic now has to head to Cupertino to discuss the final version of the artwork.
Follow this article’s writer, Leif Johnson, on Twitter.
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Through my tireless efforts to find new and interesting topics with which to entertain you each week, I happen across lots of patents. Some are absurd, many are dull and dense, but for the most part, the one thing they have in common is that they’re nearly impossible to extrapolate.
There have been loads of exciting Apple patents over the years that have made headlines and got us all talking, but few have them have ever really panned out — countless concepts that have never made it out of the laboratory. In fact, I can’t think of single one that actually foretold a shipping product (at least not in any real or concrete way).
That’s just the way the system is structured. Any idea that can be properly explained through a series of crude diagrams and impervious rhetoric can be patented, and if the Samsung court battles have taught us anything, it’s that logic is applied later. In Apple’s case, most of its recognizable patents have actually surfaced after we’ve seen the product; for example, the patent for Touch ID didn’t appear until November (several weeks after the iPhone 5s landed), despite being applied for in March. And original iPhone patents were still being awarded years after its release.
Still, they make for fascinating reading. At the very least, it’s a peek into the Cupertino development process, a rare chance to see what the company is working on between revolutions. For example, in December, Apple was granted a patent for a “Curved touch sensor” that consists of “depositing and patterning a conductive thin film on a flexible substrate to form at least one touch sensor pattern, while the flexible substrate is in a flat state and wherein the flexible substrate is a glass substrate.” (Honestly, that was the clearest description I could find.)
It would seem that this speaks directly to Ive’s work on either a curved iPhone or iWatch. The only problem with that theory is this patent application was originally filed in 2010. So, while it could very well portend the imminent release of a new device, the timing of this particular filing is completely coincidental.
But it does mean that Apple is constantly a step ahead with its innovation. If a larger, curved iPhone does come out this year, some will see it as playing catchup to the likes of Samsung and LG, but that’s not how Apple operates. It studies, experiments, fails, rebuilds and perfects, only releasing something when it’s right.
And patents are just a small glimpse into that process.
Another recent set of filings that have caused something of a stir centers around a supposed iPen. Last week, the always-thorough Patently Apple published an extensive report on the newest piece of the puzzle, a European filing for a “modular iPen design that would allow users to choose different modules for different tasks.”
Now, we know Steve Jobs passionately hated styluses, but the technology certainly presents some potential. In the supporting documents, Apple illustrates a rather fascinating concept, with interchangeable pieces that transform the stylus from a pen to a camera, voice recorder, laser pointer, projector and, perhaps most interesting, a gesture wand. As Patently Apple writes:
“Apple notes in their patent filing that the gyro/accelerometer could also be used to detect motion in the form of stylus based air gestures. … The in-air gestures made with the use of the stylus would be acknowledged as an input that could, for example, translate to a command of turning a page of a manual or book or to transition one presentation slide to the next. Apple also notes that in-air gestures could also act as a mouse replacement in certain instances.”
I know what you’re thinking. But then again, there has been a lot of talk lately about Apple entering “new categories,” sometime this year, with Tim Cook reiterating his own coy claims in an interview with the Wall Street Journal last week: “There will be new categories and we’re working on some great stuff. We’re not ready to talk about it. … I think no one reasonable would say they’re not a new category.”
It’s that last part that intrigues me most. Cook seems to imply that whatever Apple is working on is at least in part related to an existing product–or else those unreasonable people wouldn’t have much to support the argument that it doesn’t create a new category. So maybe there’s some truth to those rumors of a 12- to 13-inch iPad we keep reading.
An iPad any larger than the current Air will be extremely difficult to operate in the way we’re used to. No matter how light it is, holding it while trying to get any actual work done will pretty much be an impossibility — so there’s a good chance it will utilize some kind of new input device. And maybe an iPen really is the best way to go.
The stylus has matured quite a bit since Jobs famously panned it during the iPhone introduction, and if anything there’s more of a demand for them now than before we started using Multitouch screens. A modular stylus coupled with a pro tablet would be a far greater thing than either FiftyThree’s Pencil or Samsung’s S Pen. When you read through Patently Apple’s full report, you’ll see how it could work in a very Apple-like way, literally adapting to your needs as they change.
But then again, it’s just a patent.
Find Michael Simon on Twitter or App.net @morlium
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