Brand expert John Tantillo named Apple last week’s ‘brand winner’ (Microsoft was named the loser), specifically citing the fact that Apple, unlike Microsoft, pays attention to its Target Market and what it wants.

If Apple does allow the iPhone to evolve in the direction of gaming (rather than creating One version that improves options for gamers), I could see the Pre catching up with the iPhone–depending on what they plan to offer in future versions.

I don’t doubt that improved options for gamers may fit into an interest of some consumers (although I think that serious gamers would prefer playing at home, with a large TV screen, for hours on end..) – but IF this constitutes the main change in the evolution of the current iphone to the next version, I think that Apple will actually be ignoring the great part of its target market (non-gamers, yes, but also specifically Women.)
Tantillo actually had a post a while back on women as consumers of electronics–and how companies such as Best Buy had ignored these consumers and had started to mend their ways. Apple would be wise not to make the same sorts of mistakes.

Something that doesn’t need to be ridiculously compared to the iPhone over and over again. But more so something that Apple should take notice to and innovate against.

I for one and extremely relieved to see some healthy competition in this space.

So what exactly does this article tell us is setting the Palm Pre apart from Android or the iPhone or for that matter any smartphone. I see a few features but nothing revolutionary. What is the big deal with Pre? Certainly didn’t ascertain it from this article.

(FYI…I’m not trying to be sarcastic or some fanboy for the others…I’m just not reading what is substantial to this Palm offering)

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PS: you guys are caught up in the QWERT keyboard and the screen’s resolution. This phone is bleh.