Apple has had tremendous success over the years with their ad campaigns. Through clever marketing they have been able to shape and morph their image into an elite, premium brand. While searching for those perfect takes, some of Apple’s commercials didn’t quite make the cut.
Below is a list of some the best unaired Apple commercials available today.
In this commercial, PC guy bangs himself against the wall as he tries to find solutions to his upgrade woes.
In this one, PC guy tries to hide himself from viruses and spyware, while comparing the internet to a dirty public bathroom.
Apple’s marketing angle was to try and get you to, “Express yourself through iChat.”
Boy that interface is smooth and snappy. Look how fast he’s able to compose and read email messages!
Sherlock was Apple’s “finder” before we had the finder and spotlight. This commercial was targeted at helping people find themselves with “Sherlock 3″ – (Read about Sherlock at Wikipedia).
PC guy explains that he has a personal message from Steve Jobs telling all developers to “quit” and rest their big brains.
This was never intended to be a commercial that would air on tv. It was unveiled to the crowd at WWDC 2007.
15 Comments to “Unaired Apple Commercials: The Definitive List”
GOOD SHIT !!!! I haven’t seen half of those !!!!
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HaHa. The last one is priceless…your right…im Phil Schiller!
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Mail and Sherlock are my favorites. The one from WWDC is rocking too though.
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love it. I would like to see though some of the old, old ones if you can get your hands on any of those?
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@Cmngmt: I’ll try, but I can’t promise I’ll be able to dig anything up in that department.
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@Cmngmt: what do you expect him to just call Steve Jobs and ask for the lost tapes?
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AWESOME ! I love how he’s banging himself against the wall in “Vista Nightmares”
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The one that was “too awful” is actually a homage to the Charles and Ray Eames Powers of 10. As noted by the title of the quicktime window at the end (The Powers of Mac OS X)… that may not make it good, but it at least gives it a point of reference.
The original:
http://www.youtube.com/watch?v=BBsOeLcUARw&fmt=18
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thx Justin — Was going to update with some more information on that. I started feeling sorry for it. But you beat me to it.
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Good piece guys. I haven’t seen 5 of those. The bottom one is my favorite.
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Really good, but I can see comparing Aqua and Aero in an official ad could have got the into a bit of a hole.
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@KA: For sure it could have. It’s crazy to see how different Apple’s ads were back then. They were more like the rest of the companies in the industry. Not until the iPod did Apple really, REALLY set themselves apart in every way possible.
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“…before we had the finder”? Um, Finder’s been part of the Mac OS since before it was called “Mac OS”. In fact, the original OS consisted of exactly two progrms: System and (you guessed it) Finder.
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“@KA: For sure it could have. It’s crazy to see how different Apple’s ads were back then. They were more like the rest of the companies in the industry. Not until the iPod did Apple really, REALLY set themselves apart in every way possible.”
Really! That’s the dumbest thing I ever heard. Have you not sen the “Think Different” ad campaign or the original 1984 HAL ad that aired during the Super Bowl…. in 1984???!!!
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@C Zamora: good point
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