Continuing with their efforts to produce environmentally friendly products, Apple has unveiled a new webpage dedicated to showing off their new notebook’s green innovation. Additionally, a new commercial showcasing the “Greenest family of notebooks” aired tonight.
The new webpage is titled “The new Macbooks. The world’s greenest family of notebooks.” It compliments other efforts by Apple to show off their environmentally friendly approaches towards design.
When we redesigned the new Macbook, our designers and engineers set a goal of making not only the greenest notebook Apple ever produced, but the greenest family of notebooks. So every new Macbook has been built using materials that are highly recyclable and free of many harmful substances present in other computers. Apple engineers also designed the software and hardware to work together, in order to maximize energy efficiency and minimize the carbon footprint of the MacBook. Even the packaging was reconsidered and reduced, so there would be smaller boxes to ship and less material to recycle. The result is exactly what we hoped for: the greenest family of notebooks ever made.
Read – The New Green Macbooks
Read – Apple and the Environment
Read – Apple 2008 Environmental Update
Read – Environmental Performance 2008
Read – Steve Jobs Letter, “A Greener Apple”
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