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Apple Surveying Retail Store Visitors Through Medallia

Apple has contracted a company called Medallia to run surveys gathering feedback from recent retail store visitors. Through emails Apple is asking visitors to take a brief survey, answer a few questions and explain there recent experience.

feedback

If you’ve recently visited an Apple Retail Store and given an employee your email address for any reason, you may have received an email asking for your feedback. Apple has begun surveying retail shoppers through a company called Medallia, which specializes in enterprise level feedback, monitoring and surveying solutions that enable companies to gather, monitor, and act on feedback from customers, partners, and employees.

Apple has contracted Medallia, an independent marketing research firm, to conduct this survey. Your responses will remain strictly confidential. You received this email because you provided your email address to Apple. If you do not wish to participate, you are not obligated to do so.

In some case, Apple’s policy is to leave surveys open for 5 days to help ensure the experience was recent when taking our survey. If you’d like to receive emails like this from Apple, you can sign up here. Alternatively, if you’d like to take this survey, get started by clicking here.

Thank you to reader TB for sending this in.

Comments [1]

One Comment to “Apple Surveying Retail Store Visitors Through Medallia”

lucas @ November 6th, 2008 at 10:55 pm
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this really isn’t something new. they have been doing an ongoing survey for weeks, months even. i had a horrid experience in one of the stores and did the survey and actually had a manager call me the next day to get more information about what happened. maybe this is a different company handling things but it’s not like they weren’t asking for opinions already.

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