Comments on: Apple vs. Microsoft Ad Campaigns: Measuring Viral Video Performance

By: Aviv

Aviv — Wed, 29 Oct 2008 03:46:38 +0000

I see your point Andre. But I find it hard to believe Ballmer alone was behind the campaign. Gates was in them, and I’m sure most of Microsoft’s marketing/branding execs were heavily involved. I think the bigger problem is how absolutely out of touch Microsoft is from their customer base… Or whatever is left of it.

By: Andre Richards

Andre Richards — Wed, 29 Oct 2008 02:19:25 +0000

Problem is, Microsoft flinched. And that makes them look big and dumb and slow. They should never have responded to Apple’s ads at all. Since they did, it lends some credibility to Apple’s claims. I mean, if there’s no truth to them, why lower yourself to responding? It looks overly defensive. Think back to the Pepsi-vs-Coke wars in the 80s. If a small competitor is biting at your heels and you react, you lose. Whoever pushed for MS to respond to these ads should be dismissed from MS (and I’m betting it’s Ballmer.)

By: LOUg

LOUg — Wed, 29 Oct 2008 00:17:05 +0000

Actually, now that I watched them again… V Word is hilarious too. I think it’s just cause Microsoft has so many HUGE public blunders… Just so many.

By: LOUg

LOUg — Wed, 29 Oct 2008 00:16:18 +0000

I actually found Apple’s Bean Counter ad absolutely friggin hilarious !!!

By: Aviv

Aviv — Tue, 28 Oct 2008 23:38:38 +0000

jojo, you have to remember that you’re paying attention to Microsoft’s commercials because it’s something brand new that they’ve never done before. Historically, when Bill Gates talk, people listen, and when Jerry Seinfeld talk, people laugh… Combined, this is bound to attract eyeballs and make people pay attention through the entire commercial. I’m sure if Apple released a commercial with, let’s say Robin Williams, and he was interacting with Steve Jobs, I’m sure you’d listen closely.

By: jojo22

jojo22 — Tue, 28 Oct 2008 23:36:11 +0000

the thing is, as an avid Apple user and lover of their products, I find myself skimming through their new commercials… it’s just more of the same… yeah, i’ll watch them regardless, but… I actually PAY ATTENTION during Microsoft’s campaign, plus.. I’ll always love Gates.

By: DCGOD

DCGOD — Tue, 28 Oct 2008 23:34:23 +0000

VIVA – iPOD !!!!!!!!!!! (I wish I could make this text bigger)

By: wow

wow — Tue, 28 Oct 2008 23:33:01 +0000

Wow, you like the iPod commercials best? Wow. The iPod is nearly extinct bro.

By: sowhat

sowhat — Tue, 28 Oct 2008 23:31:16 +0000

I’m not too partial to any of these campaigns. I think the iPod commercials are best because you see most of the product, and you see it in use. These commercials are just slander. Trashing one another, hoping to make their “image” better.

By: evolution

evolution — Tue, 28 Oct 2008 23:30:18 +0000

I liked the Seinfeld/Gates ones, the one with the family is great.