While the drama between Apple and Psystar continues, with the latest being both companies moving towards an “Alternative Dispute Resolution.” Psystar has found it appropriate to advertise their “Open Computer,” (which happens to run OS X, and also happens to be what both companies are battling over) through a series of Google Ad Campaigns.
While browsing the web on my iPhone, I came across a suspicious and rather out of place Psystar advertisement on a few of my favorite websites, and quickly saved the bizarre image. The 300×250 square ad had the usual “Ads by Google” underneath it. Clearly this wasn’t an ad campaign run through a sales department, or ad network, however simply a brunt push through Google Ads.
Whether the sites that were showing the Psystar advertisement knew it, or if the ads were simply showing up by default, is unconfirmed. But my instincts tell me that the second these ads were found by most publishers, the Psystar name was banned through their ad campaign managers or Google Ads accounts. As a web publisher, if you sign up for an account with Google Ads, you are given authority to decide which websites or companies are allowed to advertise on your site. Unless you configure the settings correctly, you may occasionally get some ads that are unwanted on your site.
Apple and Psystar have recently decided to work through their legal issues with an ADR (Alternative Dispute Resolution). This allows the ongoing proceedings and final outcome of the case to remain as private as possible, and also allows Psystar to negotiate (through a mediator) with Apple, instead of having to plunk down piles of cash (which they probably don’t have) on a legal team. The final decision in whether Psystar is able to continue selling the Open Computer or not, has yet to be determined.
Either way, Psystar’s decision to advertise through Google Ads, with the clear intention of getting their Open Computer ads on numerous tech sites, shows that the company may have some brass after all.
Update: The image above is another Psystar advertisement I found on the web moments ago.
8 Comments to “[Update] Psystar Advertising Open Computer Through Google Ads”
w,w,w,w,w,w WHAT ?!?!?!?! Can they do this ?!?!?!?
Reply
I think that’s what so messed up here Teki.
Reply
I’ve been scouring the web trying to find these ads again, and they’re all gone. Either their budget ran out, or most of the sites banned the ads from showing up. Not sure.
Reply
How many of these ads did you see?
Reply
I only saw this particular one. But I saw it a few times. In other words, I didn’t see any other size ads or anything like that.
Reply
Wow. You’re kidding, right? Because Google killed my little AdWords campaign for using the “Apple” brand, but they let this through… I should switch to wholesale piracy… at least them I could buy some click-throughs…
Reply
Probably had like a $500 budget so the ads were only showing up for a few hours. Either way, fucking weird.
Reply
I am interested to give advertisement on net which are as under:
Contact for registration under factory act, shop act,BOC act, Contract Labour Act, and consultancy on provident fund, ESI, Labour Law, Legal reply to the Govt.Departments against notices/compliance, legal drafting, show casuse notice, inspections by labour department, PF department, ESI dept., workmen compensation, negotiation with union, and legal advise on various labour law matters.
Reply