In response to Apple’s ongoing environmental efforts, Greenpeace has recently offered up a commendatory look at the new MacBook line, yet notes there may still be some room for improvement.
In recent statements concerning a “Greener Apple,” Steve Jobs has noted the new MacBook line to sport reduced toxics, less packaging, and better overall efficiency. Greenpeace has taken a comprehensive look at the new MacBook, MacBook Pro, MacBook Air and the LED cinema display’s specs. They have noted the results to be primarily favorable, indicating that the new notebooks feature internal cables and components that are free of PVC and BFRs.
Yet according to the article on the Greenpeace blog, the new MacBook’s sport toxic level reductions comparable to the Sony Vaio line on PVC and Lenovo Think Vision monitors, where they would have liked to have seen these toxins be reduced entirely. While these levels may not have been reduced across the board, Apple has been making strides to accomplish this in the near future.
“By far the most significant announcement that will resonate within the industry is fact that Apple is on course to be completely PVC and BFR free across in product range by end 2008. This will be a first for a computer maker and lays down the challenge to competitors such as HP, Dell, Lenovo, Acer and Toshiba,” Greenpeace explains. While all of the above mentioned companies have made pledges to remove such toxins in 2009, if Apple can manage to accomplish this ahead of schedule, the others should be able to follow suit.
“While Apple, and other top electronic companies, still face many challenges on the road to truly green electronics, it can only be a good thing to see a top CEO and high profile a public figure as Steve Jobs devoting significant time to environmental concerns at Apple.”
These are remarkably optimistic statements for the notoriously scrutinizing eyes of Greenpeace. Perhaps not until notebooks are made solely out of corn will they ever truly be satisfied.
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