Google will soon be making a push to increase their mobile advertising presence by offering an iPhone specific ad network.
Hoping to exploit the iPhone as a sales platform, Adweek reports that Google will soon unveil iPhone specific advertisements. According to these reports Google has recently been showcasing these ads in private meetings with ad agencies.
From a technical perspective the Google iPhone ads will be triggered when accessed through the iPhone’s mobile Safari browser. The Google iPhone ad network will then display iPhone enhanced features.
“Ads might use iPhone-specific Google Maps links or Safari’s one-tap dialing. Dialing allows users to place calls by tapping numbers displayed in the browser. For instance, American Airlines could use the new Google option to change a search ad from a call to action to click to one driving a phone call to reservations,” writes Adweek. “Or the ad could highlight the airline’s iPhone-optimized site for booking flights.”
Targeting over 400 million mobile internet users, Google’s Mobile Ads will “distinguish the iPhone as a specific platform of interest and leverage the iPhone’s high-end audience with its key demographics.”
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