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Field Trip to the Apple Store, Apple Expands Education Initiative

Apple has launched the “Field Trip to the Apple Store” program. Further expanding their education initiatives and focusing on introducing younger children to technology, and its family of products. Apple is inviting educators to schedule an “Apple Store” field trip, prior to the holiday shopping season.

A new section of Apple’s website dedicated to the initiative states, “Take your student on a Field Trip to an Apple Store for an unforgettable learning experience. (via AppleInsider) On the Field Trip, students can create something amazing right on the spot. Or they can bring in a project they’ve already created and turn our store into a theater, sharing their achievements with parents, teachers, and friends.” Apple even asks the teacher to name a “School Champion” who can gather and present their school’s content, help distribute invitations to the event, and act as the key contact for the Apple Retail Store hosting their Field Trip. In exchange, the School Champ gets a complimentary one-year “One to One” personal training membership.

The obvious goal is to bring in younger customers before the holiday rush to add a shiny new iMac to their ever-growing Christmas, Hanukkah or Kwanzaa wish list. It is just an extra bonus that the “School Champion” will eventually become the newest volunteer Mac Genius.

Note to teachers of K-12 out there: Apple will be taking reservations for the 1-hour Field Trips here in the US and Canada starting November 21st. So be sure and get those permission slips sign, sealed and delivered.

This is how I see it going down:

Teacher: “Okay kids, be sure to get your permission slips signed for the upcoming field trip. It is gonna be a good one. You won’t want to miss out. It’s going to be a real treat”

Student #1: “Where are we going?”
Student #2: “Disneyland?”
Overachiever #1: “The modern art museum?”
Student #3: “The new Cirque de Soleil?!?!?”

Teacher: “No kids. This year, we ave been invited to explore THE APPLE STORE!”