I for one can say that Steve’s announcement last week that NBC would be showing its face once again on iTunes was a HUGE relief for me. Apparently, I am not the only one.
According to the Hollywood Reported, “Users of Apple’s popular digital storefront (iTunes) had no problem relocating NBC Uni’s TV shows now that a new deal between the companies on September 9th restored episodes. More than 1 million downloads for NBC Uni TV properties have been tallied since then, according to Apple.”
Before the surprising and bitter breakup last fall, it was reported that the network’s content was accounting for roughly 40 percent of all video downloads on iTunes, according to AppleInsider.com. And in order to show down-loader appreciation, NBC has vowed to offer one free download from each of its top series, in standard of HD, during the first two weeks. The shows include, Battlestar Galactica, The Office, Lipstick Jungle, Heroes, In Plain Sight, Monk, Psych, Life, an Eureka. Here’s a list (with links) to show free content being offered on iTunes.
Perhaps the million downloads have something to do with the fact that many are probably free. But with NBC historically responsible for 40% of iTunes video sales, we doubt there will be any lashback to NBC’s past boycott.
Additionally, MacBlogz has received word that Apple is indeed working on an update that will allow the Apple TV to download HD TV Shows straight to the device.
Bottom line: The Office is back on iTunes, and that makes us happy (NBC iTunes link)
[via MacRumors]
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