Recent metadata has indicated that Microsoft’s retort to Apple’s “Get a Mac” campaign was in fact created on a Mac running Adobe’s Creative Suite 3. Following the publication of photos on Flickr showing Microsoft’s creative copy used to make the ad, the company made hasty attempts to wipe the slate clean of the humiliation that would ensue.
Microsoft’s latest addition to their behemoth of an ad campaign has taken direct aim at Apple’s popular “Get a Mac” by attempting to show the stereotypical PC user in a new light. Yet the irony of it all is that the new spot was actually made on a Mac proving PCs inferiority yet again.
While attempts had been made to clear up the embarrassing incident, the metadata discovered by Flickr user LuisDS would indicate that not even Microsoft can get by these days without the help of Macs. Not only were Macs used to create the ad but Adobe’s CS3 was utilized in favor of their own Expression Studio, which Microsoft touts as the software that “takes your creative possibilities to a new level.
“When LuisDS checked on the photos again this morning after publishing the metadata details on Flickr last night, he found that Microsoft has scrubbed the revealing details from the work, an effort that also resulted in the 272 KB photo ballooning to 852 KB.”
[via Roughly Drafted Magazine]
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