Comments on: [Update] Video: Microsoft Airs First “I’m A PC” Commercial, Doesn’t Mention Windows

By: TrainHOCK

TrainHOCK — Fri, 19 Sep 2008 14:28:27 +0000

HA ! Makes sense.

By: ~DP

~DP — Fri, 19 Sep 2008 06:59:49 +0000

Why don’t they [Crispin Porter + Bogusky & Co] add “Made on MAC” label to their Microsoft ads? )))

By: Aviv

Aviv — Fri, 19 Sep 2008 04:57:47 +0000

I think partially. Yes. they are. If only for the sole reason that they “in fact do” command attention.

By: Christina

Christina — Fri, 19 Sep 2008 04:55:58 +0000

It’s a pretty rapid turnaround for Microsoft. It doesn’t seem like a streamlined approach, more like they’re scrambling. And the entire fact that Apple seems to find itself outperforming the market, while Microsoft can’t even confidently gain stride in its $300 Million Media Monstrosity… Well, it’s pretty expected “backlash” from consumers for not being innovative, and offering a sub-standard, damn near infuriating user experience.

Microsoft sure made a big deal about this campaign, I’d like to see at least something positive for the company come out of it.

In fact, I’m nearly praying for Windows 7 to be good, simply to see some future competition and innovation from both companies.

By: Lou86

Lou86 — Fri, 19 Sep 2008 04:50:31 +0000

I just can’t help but fall back on the argument that the ads command attention. And if doing so, are they successful?

By: dave

dave — Fri, 19 Sep 2008 04:37:38 +0000

Christina, you have to realize they only had a short time to whip this together since the Seinfeld commercial’s were cancelled. Nobody in advertising would start off in direction A and then two weeks later abruptly switch to direction B intentionally. It’s confusing to people (as these ads appear to target everybody).

And if you need your PR department to explain what your ad department is doing, well, it’s never a good thing…

By: Christina

Christina — Fri, 19 Sep 2008 04:00:13 +0000

Well, well. Microsoft has done it again. In an attempt to set themselves apart from Apple (while playing off an Apple marketing concept), they have put themselves in the limelight. Before you know it, pictures of Eva Longoria toting her crystal emblazoned MacBook Pro through airport security on her way to catch the next trans Atlantic flight will be all over the E! channel…As clearly little attention was given to “research” when compiling these newest ad campaigns…Think Crispin Porter + Bogusky. What were they thinking there?!?!

By: Aviv

Aviv — Fri, 19 Sep 2008 03:43:16 +0000

@Jeff: I thought that was a strange moment as well.

I guess they’re deliberately trying to reach out to the urban graffiti artists.

By: Jeff

Jeff — Fri, 19 Sep 2008 03:33:51 +0000

So, PCs violate the law and deface public property?? Wow, I guess that explains why I switched…

By: Aviv

Aviv — Fri, 19 Sep 2008 03:27:55 +0000

@Dave: Yes, the ads are unoriginal. And yes, they have copied and continue to copy Apple. However, the initial reaction from these commercials should be a little more positive from the general public.

The average consumer should be able to relate more to an approach like this, rather than the Seinfeld+Gates catastrophe.

I think the fact that the ad agency responsible has been publicly profiled loving Macs, just thickens the plot to a level of ironic brilliance. The fact that Seinfeld always had a Mac on his desk, and was in Apple’s “Think Different” campaign…

WOW