Maybe Apple should consider changing their logo to a green apple?….Particularly after the announcement from Greenpeace that they are giving Apple’s refreshed line of iPods a “thumbs up”, even adding the item to the organization’s recyclable Christmas wish list.
On Greenpeace’s official web-blog, they state that “It’s great to see Apple dropping toxic chemicals like PVC, BFRs and mercury in their latest products (updated iPods.)” As Steve Jobs announced in the “Let’s Rock” event earlier this week, the newly released iPods feature arsenic-free glass, and are “highly recyclable.”- Needless to say they are not just the FUNNEST iPods ever, but the greenest as well.
Greenpeace does go on to point out that the greener iPods aren’t actually all that unique, as companies like Nokia, Sony Ericsson and Samsung have been producing small iPod-sized gadgets for quite some time. The organization states that: “While these iPods may rock, what would really shake up the computer industry is if Apple sticks to its promise and becomes the first company to make personal computers free of toxic PVC and BFRs.” Is that a challenge we hear? Or a simple reminder to Steve Jobs to honor his commitment to “A Greener Apple” by the end of 2008?
What we can say for sure is that if Apple fails to meet their promise by the end of this year, we know one organization that is watching them closely and will not hesitate to remove them from their Christmas wish list.
[via ArsTechnica]
3 Comments to “Greenpeace Gives the New Earth-Friendly iPod Line the Thumbs Up”
First, doing this automatically makes Apple ‘greener’, so unless they start selling aerosol cleaner’s with CFC for cleaning iPods, they have made their (Apple’s) goal.
Second, no company will ever meet Greenpeace’s goals, as every business has a negative impact on the environment in some way, and historically, Greenpeace has shifted the goalposts every single time companies have made any progress. Greenpeace’s endgame is for everyone to live in mud huts and tilling the soil for our own food using hand tools we made ourselves.
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Wonderful point Dave.
But the goals I was refering to are the ones Sir Steve set for Apple himself in May 2007. In a statement posted on Apple’s website, Job’s stated that Apple would improve its environmental record by removing toxic chemicals by the end of 2008 and boosting recycling by 2010. Thus, he has set these goal for Apple himself, and will most likely be reemed by Greenpeace if these goals are not met.
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What Apple does will never be good enough for greenpeace. Greenpeace just thrives on the media it gets by slandering other companies’ efforts.
Although it’s understood in the industry that Greenpeace’s standards are rather unattainable, the big companies (tech especially) still try and live up to their standards.
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