According to a survey recently done by research firm MetaFacts, Apple has snagged the number four spot among the home notebook market.
The research firm reports that Apple’s market share is increasingly driven by its “success at attracting younger, more highly educates, and higher-income households, as well as the self-employed.” Metafacts conducted a survey of 10,000 U.S. adults, and found that Apple is entering the sweet spot of the computer market, which is the second or third computer to enter the home. Given that the first computer is rather outdated.
Specifically in home notebooks, Apple owns takes the number 4 spot with 8% market share (installed base). Currently, as the third computer to enter the home, Apple ranks fifth with 8% of the market. Additionally, Metafacts explains that there is a “strong brand loyalty among households with Apple products.” With Apple as their primary computer, more than four out of five households are planning on sticking with Apple for their next computer purchase.
The report also touches on what Macs are used for, when compared to Windows PC’s. Metafacts reiterates that Macs are primarily used for web content creation, graphics, and personal activities, but they don’t mention what they found PC’s are primarily used for. Additionally, Apple home computers are used in public places nearly double the amount of Windows notebooks, with Apple at 21% and Windows at 12%.
“If you look around at a Starbucks or cybercafe, you might think the whole world’s gone to Apple,” MetaFacts analyst Dan Ness said in a statement. “Apple users are very active and use their notebooks in more locations than Windows notebook users.”
MetaFacts delivers this data from their Apple Profile Report 2008, which also found that Apple has a dominant hold on five specific occupational groups: teacher, artist/designer/performer, management, clerical, and consultants.
The report continues to explain some rather descriptive shopping habit statistics that have been discovered through surveys: “Apple’s retail stores are attracting many non-Apple households, and that those households tend to have many more children, both strong positive future signs for Apple.” — “Apple households shop differently than non-Apple households and are more likely to be in a Barnes & Noble or Borders bookstore or in a Target store, and less likely to be in a Wal-Mart store.”
[via InformationWeek]
Related posts brought to you by Yet Another Related Posts Plugin.
