The financial newsletter Bloomberg was updating its 17-page Steve Jobs obituary yesterday, and in the process accidentally published it.
With all of the recent scare around Steve’s health, this caused a bit of a “gasp” moment. Some investors were downright shaken up and confused when they saw the Apple CEO’s obituary cross the Bloomberg wire and then disappear. Steve’s health has been a major concern this year, and only recently have we been reassured that he is fine. Highly publicized debates about whether shareholders have a right to know about Steve’s health have dominated headlines. But nothing drew more fear or gloomy interest as this mistakenly run obituary by Bloomberg.
“News organizations routinely prepare obituaries in advance, even for the healthy. And if Bloomberg readers had seen the internal story slug, “testjobs,” their jitters might have abated. The obit, which we’ve obtained and reprinted after the jump, is a bit macabre to read but should not scare you out of your Apple shares. (UPDATE: Bloomberg has “retracted” its obituary, and the retraction is also after the jump.) More interesting are the accompanying notes for Bloomberg reporters!” Gawker explains.
Retraction:
The full account, with a copy of Steve’s obit is at Gawker.
