Despite the economic downturn, the National Post is reporting that Apple is attracting potential buyers like never before.
In a recent article, the National Post cites that in a recent survey of 4,400 people between August 4th and August 12th, conducted by RBC Capital Markets and ChangeWave Research, 34% of participants claimed they plan to purchase a Mac laptop in the next 90 days, compared with 31% in May. Those planning on purchasing a Mac desktop rose from 27% to 30%.
Meanwhile, according to the report, 81% of recent Apple customers who purchased a product within the last 90 days reported to be “very satisfied” with their purchase. Dell and HP on the other hand did not fair as well, with only 58% and 55% satisfactory rates (respectively.) Keep in mind, that this is all while spending in consumer electronics nears an all-time low….Apple remains ahead of the pack.
RBC Analyst, Mike Abramsky also touted to clients that with Apple.com appears to be the winner in online back-to-school buying with 8% of respondents planning to spend more on Apple.com, and only 4% intending to spend less. Finally, the spot light is back on Apple’s computers.
Original article here.
