In order to combat the battered reputation that Microsoft has been receiving over the past several years, they are going to begin a $300 million ad campaign that is set to star known Mac user Jerry Seinfeld.
The decision follows in the wake of Apple’s, “Get a Mac” campaign, a series of humorous ads aimed at bashing Microsoft’s Vista operating system, while simultaneously displaying the various strengths of the Mac platform.
In lieu of feeling completely ousted, Microsoft has retained the services of comedian Jerry Seinfeld to appear in a new campaign built around the principle of “Windows breaks down barriers that prevent people and ideas from connecting.” Perhaps it should be,” Windows breaks down and prevents people with ideas from connecting.”…that was far too easy.
Anyway, Seinfeld is reported rake in a cool $10 million for his efforts, and will appear alongside Bill Gates, in what will presumably be some funny commercials. The $300 million campaign marks the marks one of the largest in the company’s history. According to the WSJ, Microsoft had considered hiring a number of different comedic celebrities including Will Ferrel and Chris Rock.
In attempts to revitalize Vista’s image, Microsoft’s Chief Exec, Steve Ballmer, said “Now it’s time to tell our story. In the weeks ahead, we’ll launch a campaign to address any lingering doubts our customers may have about Windows Vista. And later this year, you’ll see a more comprehensive effort to redefine the meaning and value of Windows for our customers.”
[via WSJ]
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