Apple’s back to school promotion may be showing booming signs of Mac sales that may lead to a record breaking quarter.
Royal Bank of Canada (RBC) analyst, Mike Abramsky, is expecting the Cupertino based company to ship just over 3 million Macs in the September quarter, which represents 41% year-over-year growth and 22% quarter-over-quater growth, up from previous estimates of 2.8 million.
RBC’s most recent technology adoption survey of 4,400 consumers indicates, “massive Mac sales… demonstrating resilience despite a sluggish consumer spending environment.” The study further shows that 34% of respondents are planning on purchasing a Mac within the next three months, while an additional 30% plan on buying a Mac desktop.
“We forecast Apple’s global PC share to rise to 4.2 percent [in 2009], from 2.9 percent [in 2007],” he said, adding that every 25 basis points of market share gain will equate to $1 billion in incremental revenue and $0.15 in per share earnings. via AppleInsider.
There are two factors that may be driving this increased Q4 growth. The first of which, is Apple’s back-to-school promotion that offers up a free iPod touch (rebate) to educational customers that purchase a qualifying Mac by September 15. The second factor is, what is referred to as the “iPhone halo effect,” in which 17% of those involved in RBC’s survey say that they are more likely to buy a Mac after purchasing an iPhone 3G.
[via AlleyInsider]
