Illusion Labs’ App store hit, Labyrinth Lite, has been enjoying overwhelming success, reporting around 80,000 downloads per day.
One could assume that developing a free application will not equate to big business. This, however, is not always the case, as several developers are creating ‘Lite’ versions of applications, which I’m sure many of you have seen. These ‘Lite’ versions, essentially wet the appetite of the consumer, who then will have the option to pay for a full version of the software.
Formed by Carl Loodberg and Andreas Alptun, Swedish company, Illusion Labs, has concentrated their efforts on developing exclusively for the iPhone. “When the iPhone came out, we were excited about the big screen, the graphics chip, and the good components,” says Loodberg. “We thought it was an opportunity too big to pass up.”
Apparently they’re on to something as their first application, Labyrinth, has become one of the most popular applications to date. The game is essentially an updated version of that old recognizable wooden box game in which users guide a metal ball through a maze and try to avoid falling into holes on the board. According to developer, Loodberg, the Lite version of the application, which is free, is being downloaded nearly 80,000 times per day. Moreover, users have been giving the application great reviews. “Controls extremely precise,” wrote one person on iTunes. “Smooth, very fluid, and is realistic,” wrote another.
Although the Lite version is free, Illusion Labs is offering a full version that is going at a rate of $6.99. Those that are hooked on this game have invariably shelled out the dough to feed their addiction. I am guilty as charged, as I have found it to be that perfect mindless time waster. At a rate of 80,000 downloads per day, even if only 1% of users purchase the app after trying out the Lite version, that would equate to $5,592 per day. Quite the killing if you ask me.
[via BusinessWeek]
