BusinessWeek has recently announced the winners of its annual International Design Excellence Awards (IDEA), with Apple nabbing the honor of four awards, including three Gold and one Silver. The MacBook Air, iPhone, and wireless keyboard all managed to take a top spot, while the aluminum iMac took a runner up position.
Run independently by the Industrial Designers Society of America and sponsored by BusinessWeek, the contest features 17 categories ranging from computer equipment to entertainment, and from design strategy to student design.
Over the past 5 years, Apple has earned a combined 13 IDEA awards, making them the second most winning company behind Samsung, who has managed to achieve an impressive 15. Yet to date Apple has had more gold awards bestowed upon them, than any other design firm. Other companies to make the top 10 include, HP, Philips, Nike, and Belkin.
“At this point, it’s likely Apple has earned more design awards than would fit on a standard trophy shelf. I imagine the design team at Apple has a huge vault where they collect all these design awards in a pile, and Jonathan Ive and Steve Jobs swim through them like Scrooge McDuck in piles of money. ” via arstechnica.
