Apple’s new flagship store will be a two-level store store opening July 19 in Beijing’s Sanlitun entertainment district at 10am, Apple’s first in China and its 219th worldwide. Lucky visitors were given a sneak peak of their new flagship store in China today.
The iPhone will be absent at the opening of the new store. Negotiations between China Mobile
Taking the necessary steps to ensure brand reputability in China, Apple is not rushing anything in this vast market. They can’t just go in and throw their logo around expecting the same “twinkle and shine” they get greeted with here in the states. Not having the iPhone present at a new flagship launch surely results in lost revenue. However, building a new flagship store that can centralize Apple’s brand image in one location (in a new market’s eyes), is the first step. Such as the Apple flagship store in Manhattan, NYC does here in the states. When the iPhone is finally released in China, Apple will have a major flagship open as well, furthering brand reputability and the way this enormous new market will see the American made technology company.
Ron Johnson, Apple’s Senior Vice President of Retail states that “‘This is the first of many stores we will open in China.” Additionally Johnson says that Apple has plans to open stores in “in Beijing, in Shanghai and beyond.” As well as confirmed that another store will open in Beijing’s Qianmen area, a shopping street south of Tiananmen Square that has been renovated ahead of the Olympic Games, which begin next month.
via MDN
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