“Apple Inc. is distributing to its retail and sales personnel an internal iPhone 3G Frequently Asked Questions document which implies that first-day sales and activation procedures are still being ironed out. It does, however, provide some information on bulk iPhone 3G sales for businesses.” Apple Insider reports.
The document repeats some already known information, like the “NO WAITING LIST” policy, and how critical it is for all stores to follow the same policy to ensure customer fairness and an equal opportunity to purchase the phone (which means… “the longer the lines the better”).
If a customer says, “I just bought a first generation iPhone. Will I be able to upgrade to an iPhone 3G at a discounted price or exchange it for an iPhone 3G?,” Apple store reps are being told to say that they “don’t have any information regarding upgrades.”
If a customer asks why they should buy an iPod touch if they can get more bang for their buck by buying an iPhone 3G (which includes all the functionality of an iPod touch), employees are instructed to respond by saying the “iPhone 3G is offered at such a terrific price because, like most cell phones, it requires a 2-year carrier contract.”
Customers may then ask, “Are you going to change the iPod touch pricing now that you lowered the cost of iPhone?” To this, employees should respond by saying, “Not that I am aware of.”
“If your business uses a corporate plan, sometimes called a CRU or IRU plan, you will need to go to an AT&T store to purchase the iPhone 3G for your employees,” Apple says. Similarly, small business owners looking to purchases the new phone at volume discounts should “contact an AT&T representative,” as the wireless carrier “offers corporate billing and data plans.”
Full article here.
