We’ve reported before about how Garmin and TomTom (GPS navigation device makers) have been scared sh*tless about Apple’s iPhone 3G. Well, nothing has changed on that front, but TomTom has decided to jump into the Lion’s Den (or the Snow Leopard Den) and offer up their software to run on the iPhone.
TomTom says it:
The TomTom spokeswoman continued to say “”Our navigation system runs on the iPhone already,” after Apple announced the new iPhone 3G that will include global positioning (GPS) capability.
The spokeswoman did not say when the software would be made available to iPhone owners.
The only choice companies like Garmin and TomTom have (being GPS device and software makers), is to roll over and play nice with Apple. They aren’t going to get anywhere or garner any new market share by swearing against the iPhone or the iPhone development platform. By choosing to develop a piece of software for the iPhone that runs through TomTom’s proprietary system, new interest and a general warmth will be felt towards the company from consumers.
There’s absolutely no doubt that Apple and the revolutionary iPhone are continuously in the spotlight. If a company like TomTom can squeeze itself in and snap up a little piece of the iPhone pie, they’ll fair much better than attempting to directly compete with it.
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