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Phil Schiller Brainstorms new Apple Rumors.

I was watching the March 6th Apple iPhone SDK Event just moments ago, and thought I’d share something rather amusing. When Phil Schiller (Apple’s senior vice president of Worldwide Product Marketing) takes the stage, part of his keynote speech includes a live demo of the iPhone’s upcoming Microsoft Exchange Support and features.

While Phil is demoing the new iPhone software, we get a glimpse of his iPhone’s calendar events on the big screen behind him.

When Apple live demo’s a new piece of hardware, or shows off some new software, they always run cables through a particular device, and hook it up to a projector. They do this so audience members and people watching the recorded video of an event, can visually see what the speaker is doing during his presentation.

We only see this for about 20 seconds or so. And you have to pay rather close attention to catch that the calendar event says “Rumors” at the end of it.

I don’t put it past Apple that they send out Rumors to confuse us. I can Apple as a company that likes throwing a wrench into the mill every once in a while. However, they should respect the Rumor Mill at the same time. Free marketing and continued buzz about a product or new service is priceless.

At the same time, it’s blatantly obvious that the “Brainstorm new Apple Rumors” event being programmed into Phil Schiller’s iPhone was planned. I take it as a simple bit of humor from our local computer shop.

The March 6th Apple iPhone SDK Event is here.

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Although this event is two months old, I find it far more interesting than anything the television could offer me today. The news aspect of this post is old. The amusement however, will never go away.