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Apple to Reach 575 Million Potential iPhone Customers


Fortune relays reports that Piper Jaffray analyst Gene Munster had summarized the recent influx of iPhone deals to interested clients today. While they had anticipated Apple to announce a multitude of deals with international carriers, by no means did they expect to see the rate and volume rise so quickly. He states that “The iPhone’s international rollout is about 8 months ahead of our original schedule.”

Key figures in his report include the drastic jump to 46 carriers worldwide (to date), up from a mere 6, as well as 575 million potential customers, up from 153 million. While the iPhone currently holds 3% market penetration, analysts feel confident that Apple will meet its sales target of 12.9 million iPhones in 2008. By these figures, they certainly should meet expectations as 3% of 575 million would equate to 17.25 million iPhones.

Munster maintains an estimate of 45 million iPhones in circulation for 2009, a seemingly high target amongst many Apple analysts. He notes that Apple has the potential to achieve these figures, by 1) adding China and Japan, with a total available market of 1.1 billion, 2) introducing a lower-cost iPhone, and 3) increasing market penetration to 6%.


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