At MacWorld this past January, the major announcement was the Macbook Air. Steve Jobs also announced the release of the new Apple TV software (take 2), and the possibility for existing iPod Touch owners to pay a $20 fee and receive a software bundle including apps that have been on the iPhone since it launched.
Some of you may think this was a wonderful way to kick off 2008. However, we here at MacBlogz think that 2008 has been extremely stale for Apple products, releases and announcements.
As consumers, it is mid-May right now and we have not seen anything promising. Steve Jobs made it a point to say “…and we have 52 weeks in the year ” at this year’s MacWorld. Which sent the community and journalists into a tizzy about what Apple could have in store for us this year.
Well, we think Apple has NOT lived up to their exciting promises, and the marketing machine they keep so finely oiled and tuned, is more or less to enforce brand image and keep them in the spotlight.
We are aware of Steve’s mantra “You don’t get a chance to do many things in life, so everything you do must be grand.” But I think by mid-May we would’ve seen a little more than the iPhone SDK.
What do you guys think ? Has Apple come through so far in 2008 ? Or is this just another year of buzz and hype ?
12 Comments to “Apple stale in 08.”
What is “Stail”? I think you mean “stale.”
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Editing now.
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Fixed… thanx a lot man, don’t know how that one slipped by.
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I have no complaints.
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Timbo, you really have no complaints ? Have the iPhone SDK and Macbook Air been sufficient releases for you ? And these tiny Macbook Pro and Macbook updates ? You think Apple is delivering like they could ?
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Yes, they have been sufficient for me. Obviously, others have a bigger appetite for block buster releases on a regular basis. I am very happy with a high quality MBP with a slick Leopard under the hood, access to the best apps in the world. But yeah, I’m good.
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Actually, I think we’ll all be looking back a the SDK as huge – the birth of a new platform and a new genre of computing similar to the workstation amalgam of mainframe, timeshare and pc that took place in the 80s and resulted in the power we have in desktops and laptops today
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I think your right soundguy. The SDK is simply an enormous platform that hasnt even begun to reach its potential.
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The iPhone might be the biggest platform to hit the market since the mac. But, we won’t know until we see what happens this June.
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Buzz and hype are created, in large party, by the media and, in this case, your creating negative buzz with this story. It’s all just self-fulfilling prophecy. Want to create positive buzz, just right another story from the opposite angle tomorrow and you’ll do just as much for the overall: not contribute anything valuable to the discourse.
As for Apple, if Jobs said 52 weeks and he’s got some announcements coming up in early June, then why speculate now? Shouldn’t such a hypotheses be generated only after the finished line is crossed? Just throwing a hunk of meat into the arena to see how it’s gobbled up? Guess that’s what blogging is all about: contributing to a media machine based on speculation and not hard, objective facts.
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I think you’re right in your comments, Timbo and SoundGuy. I am content with iPhone and Leopard. I trust there’re other exciting products coming down the line and SDK may be the genesis of those. Stay cool!!
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I think the SDK will give us everything we’ve wanted. I think it’s going to turn into a cat and mouse game between developers and hardware engineers.
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