Comments on: HBO coming to iTunes ? http://www.macblogz.com/2008/05/12/hbo-coming-to-itunes/ Bridging the Apple Community and Keeping Tabs on the Rumor Mill. Thu, 19 Nov 2009 18:04:36 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Christina http://www.macblogz.com/2008/05/12/hbo-coming-to-itunes/comment-page-1/#comment-17 Christina Mon, 12 May 2008 18:47:25 +0000 http://www.macblogz.com/?p=36#comment-17 In general, people pay a premium for channels such as HBO. If anything, I think HBO and cable service providers have more to worry about as it could eventually take subscribers from the premium cable channels and have them simply purchase the shows they religiously watch directly from iTunes. No longer is there a need to pay for movies and television shows you have no intention of ever watching. Therefore I think it would be legitimate to charge a higher price for their television shows (for HBO to make up for lost revenue due to fewer subscribers). In NBC's case, their service is technically free (with it being basic cable) therefore $1.99 for a show you simply missed, seems resonable. Either way, Apple and iTunes are winners in this situation...The image of both companies blend beautifully and I can only hope the deal goes through. In general, people pay a premium for channels such as HBO. If anything, I think HBO and cable service providers have more to worry about as it could eventually take subscribers from the premium cable channels and have them simply purchase the shows they religiously watch directly from iTunes. No longer is there a need to pay for movies and television shows you have no intention of ever watching. Therefore I think it would be legitimate to charge a higher price for their television shows (for HBO to make up for lost revenue due to fewer subscribers). In NBC’s case, their service is technically free (with it being basic cable) therefore $1.99 for a show you simply missed, seems resonable.

Either way, Apple and iTunes are winners in this situation…The image of both companies blend beautifully and I can only hope the deal goes through.

]]> By: Jeff R. http://www.macblogz.com/2008/05/12/hbo-coming-to-itunes/comment-page-1/#comment-16 Jeff R. Mon, 12 May 2008 16:56:02 +0000 http://www.macblogz.com/?p=36#comment-16 I think HBO and iTunes has been a long time coming. I really do. I think HBO and iTunes has been a long time coming. I really do.

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